Effective Brand Marketing @ Mattel (Members Only Conference) | 1-Day Conferences | ANA

Effective Brand Marketing @ Mattel (Members Only Conference)

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In today’s ever-changing marketing landscape, it is becoming harder to develop effective brand marketing campaigns among today’s customers.  Brands must take advantage of all channels of communication and leverage insights, innovation, content and more in order to establish unique connections with their consumers.  This complimentary ANA members only conference will feature sessions from leading marketers who will share their innovative approaches to building an overall effective brand marketing strategy to ultimately grow their business and drive sales.


Agenda

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TIME EVENT DETAILS LOCATION
Tuesday, December 8, 2015
8:15am Breakfast

9:00am General Session

BARBIE - THE EVOLUTION OF AN ICONIC BRAND

For over 56 years, Barbie has inspired imaginations and encouraged girls on their journey to self-discovery. From Mermaid to Movie Star, Pet Vet to Police Officer, Fashionista to Fairy Princess, Barbie continues to celebrate the belief that You Can Be Anything.  In this session, hear from the Global Vice President of Marketing Communications for Barbie on their journey to becoming a global brand

Kristina Duncan
Vice President, Global Marketing Communications Mattel, Inc.

LAUREL & WOLF: CREATIVE& BRAND INNOVATION THROUGH CONTENT MARKETING

Laurel & Wolf is an online interior design firm that connects professional designers with clients across the country, allowing them to create personalized designs for both residential and commercial spaces and making professional interior design affordable and accessible for everyone. They believe in the power of great design and how it can transform the way you work, live and love. In this session, their head of brand and content marketing will share how creating emotionally-driven content with love drives engagement, loyalty, and brand advocacy.

Andrew Cagan ^
Director, Brand and Content Marketing Laurel & Wolf
10:45am Networking Coffee Break

EFFECTIVE BRAND MARKETING TO MILLENNIAL PARENTS: TOP TRENDS AND WAYS TO REACH THIS ELUSIVE GROUP

The largest and most influential generation of consumers ever, Millennials, are no longer an unreachable audience. While some brands as well as marketers fear the unknown with this "enigma generation," the real winners are the marketers who embrace and engage with today's Millennials. In this session, a leading industry expert who specializes in millennial trends and is a contributing writer at Forbes.com will share major Millennial trends, especially Millennials as parents, that influence consumer behavior and attitude, new marketing strategies that win with millennials, and examples of best practices that brand marketers can apply to engaging millennials and millennial parents. This session will also cover top highlights from Jeff's latest published book (August 2015), Millennials with Kids.

Jeff Fromm *^
President FutureCast
12:00pm Lunch

1:00pm General Session (cont.)

SEPHORA: INSIGHTS’ INNOVATION SHAPES A GROUNDBREAKING RETAIL BRAND

Sephora, which today has 360 North American stores and nearly 1,800 outposts worldwide, has been a groundbreaking force in the retail industry shifting from traditional brands to transforming into more of a laboratory.   In this session, the head of Sephora's North American market research practice will share how innovation has led to a paradigm shift rich insights, particularly with Millennials, especially in how mobile has changed commerce and retail.  This session will highlight key research methods and insights that have helped to shape the Sephora brand.

Sarah Beachler *^
Director, Client and Market Insights Sephora

THE BIG BRAND THEORY: SKIPPY PEANUT BUTTER BUILDS COMMUNITY THROUGH INTERACTION AND ENGAGEMENT

Skippy is one of the best-selling peanut butter brands in the world and was founded in California in 1933. Skippy’s built on that market success with their social media presence (@TheFunNut) through engagement, surprise and delight, and strong social media presences on Pinterest, Twitter, Instagram, and Facebook.  In this session, hear how social media has helped propel an already successful brand forward.  This session will uncover what marketers can take from the wisdom of that “little peanut.”

Mike Guanella *^
Senior Brand Manager Hormel Foods
3:00pm Conference Adjournment