HOW HERITAGE-BASED STORYTELLING INFLUENCES CULTURE, BRAND & CUSTOMERS
Competitive enterprises are constantly looking to better align their culture, brand, products and services to foster greater performance and growth. Yet despite all of the focus on processes, data analytics and technology, consistently producing and distributing differentiated content continues to be critical.
In an era when authenticity and substance are at a premium, heritage is a subtle yet powerful weapon in the marketers’ arsenal. Heritage-based content offers a wellspring of compelling stories that, when strategically deployed, can powerfully connect with consumers' hearts and minds to enhance differentiation, elevate the consumers' experience, and build loyalty.
Through an exploration of practical, best practices and examples of best-in-class brands amplifying their messages with heritage-based storytelling, participants will gain insights for how to tap into their own past to help drive their brands’ future.
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Bruce Weindruch
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Founder & CEO
The History Factory