Social Media @ Electronic Arts (Members Only Conference)
This event is over.
Social media has exploded. There are more than 800 million active users on Facebook and over 1 billion tweets posted per week! Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.
Learn how top marketers such as Electronic Arts, Jamba Juice, popchips, Audi of America, and Ancestry.com have cut through all the hype to use social media successfully. Join us for a fun and informative day hosted by Electronic Arts as top client-side marketers and industry experts will share best practices in social media. This is free to ANA members and limited to ANA members and invited guests.
|Begins:||Wednesday, February 22, 2012 at 8:15am
|Ends:||Wednesday, February 22, 2012 at 3:00pm
250 Shoreline Drive
Redwood City, CA 94065
BEING SOCIAL: DRIVING ENGAGEMENT & ADDING VALUE
The move towards free content and the expansion across platforms is driving the growth of gaming. Social games are at the center of this evolving medium. It is extending the reach to a more diverse group of players and adding hours of engagement to traditional gameplay. This, combined with the uninterrupted nature of gaming itself, has created a unique and massive opportunity for brands to bring value to the consumer. Learn how marketers have utilized social games to bring powerful, in-demand content to the experiences of players, while reaching their target, building brand affinity and driving unparalleled engagement with their brand.
Senior Vice President, Global Media Solutions
POPCHIPS BUILDS THEIR BRAND AND "POPS" EXCITEMENT IN
SNACKING WITH SOCIAL MEDIA
Popchips, inc., named one of the 2010 hottest brands in Advertising Age, was
founded only four years ago with the mission of bringing new flavor and
innovation to the snack aisle in a fun and healthy way. Popchips uses a grassroots marketing approach
to build their brand which includes a blend of hyperlocal and social marketing. In 2010, Ashton Kutcher joined the company as
their "President of Pop Culture" to help shape the brand's social media
strategy. Ashton's involvement in
popchips became an integral part of their highly successful social media
contest on Facebook and Monster.com seeking a "VP of pop culture". Learn how popchips uses social media to create
a sensation in the snacking category and in their bottom line.
Senior Vice President, Marketing
ANCESTRY.COM BRINGS FAMILIES TOGETHER THROUGH SOCIAL
Ancestry.com is the world's largest online family history resource and helps
consumers find out more about their family heritage. In this session, you will hear about
Ancestry.com's overall marketing strategy, how they incorporate social media
into the brand's overall marketing mix and their approach to social media
measurement and ROI.
Director, Global Social Media
General Session cont.
AUDI OF AMERICA: WINNING THE SOCIAL MEDIA GAME
Audi is one
of the most progressive marketers, particularly when it comes to social
media. Not only does the brand have more engaged Facebook fans than
Justin Bieber and Lady Gaga, Audi was the first marketer ever to use a
Twitter hashtag in a Super Bowl commercial. In this presentation, Audi
and its lead advertising agency, Venables Bell & Partners, will
discuss how to successfully fold social media platforms into big brand
General Manager, Brand Marketing
Audi of America
Partner and Head of Strategy
Venables Bell and Partners
JAMBA JUICE FINDS THE RIGHT BLEND WITH SOCIAL MEDIA
Founded in the 1990's; Jamba Juice has grown into a favorite destination for
better-for-you beverages and foods with more than 700 locations across the
country. The company does not advertise
on television, but focuses on leveraging word-of-mouth marketing and social
media to build their brand successfully.
Jamba Juice is on the forefront of social media as over 1.1 million
people "like" their Facebook page and they had a big viral success with their
Cheeseburger Smoothie campaign. Discover
how Jamba Juice uses social media to engage with their consumers on a limited
budget and learn some of the challenges faced when coordinating corporate
activities with their local franchisees.
Vice President, Marketing Communications
Jamba Juice Company
At the end of this conference, Electronic Arts Inc. will
provide a behind the scenes tour of their campus. There will also be an
opportunity to visit the private EA store and purchase games at a discount.