General Session

BEING SOCIAL: DRIVING ENGAGEMENT & ADDING VALUE
The move towards free content and the expansion across platforms is driving the growth of gaming. Social games are at the center of this evolving medium. It is extending the reach to a more diverse group of players and adding hours of engagement to traditional gameplay. This, combined with the uninterrupted nature of gaming itself, has created a unique and massive opportunity for brands to bring value to the consumer. Learn how marketers have utilized social games to bring powerful, in-demand content to the experiences of players, while reaching their target, building brand affinity and driving unparalleled engagement with their brand.

Dave Madden
Senior Vice President, Global Media Solutions
Electronic Arts
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POPCHIPS BUILDS THEIR BRAND AND "POPS" EXCITEMENT IN SNACKING WITH SOCIAL MEDIA
Popchips, inc., named one of the 2010 hottest brands in Advertising Age, was founded only four years ago with the mission of bringing new flavor and innovation to the snack aisle in a fun and healthy way.  Popchips uses a grassroots marketing approach to build their brand which includes a blend of hyperlocal and social marketing.  In 2010, Ashton Kutcher joined the company as their "President of Pop Culture" to help shape the brand's social media strategy.  Ashton's involvement in popchips became an integral part of their highly successful social media contest on Facebook and Monster.com seeking a "VP of pop culture".  Learn how popchips uses social media to create a sensation in the snacking category and in their bottom line.

Brian Pope
Senior Vice President, Marketing
Popchips
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ANCESTRY.COM BRINGS FAMILIES TOGETHER THROUGH SOCIAL MEDIA
Ancestry.com is the world's largest online family history resource and helps consumers find out more about their family heritage.  In this session, you will hear about Ancestry.com's overall marketing strategy, how they incorporate social media into the brand's overall marketing mix and their approach to social media measurement and ROI.

Nick Cifuentes
Director, Global Social Media
Ancestry.com
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General Session cont.

AUDI OF AMERICA: WINNING THE SOCIAL MEDIA GAME
Audi is one of the most progressive marketers, particularly when it comes to social media. Not only does the brand have more engaged Facebook fans than Justin Bieber and Lady Gaga, Audi was the first marketer ever to use a Twitter hashtag in a Super Bowl commercial. In this presentation, Audi and its lead advertising agency, Venables Bell & Partners, will discuss how to successfully fold social media platforms into big brand campaigns.

Loren Angelo
General Manager, Brand Marketing
Audi of America

Lucy Farey-Jones
Partner and Head of Strategy
Venables Bell and Partners
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JAMBA JUICE FINDS THE RIGHT BLEND WITH SOCIAL MEDIA
Founded in the 1990's; Jamba Juice has grown into a favorite destination for better-for-you beverages and foods with more than 700 locations across the country.  The company does not advertise on television, but focuses on leveraging word-of-mouth marketing and social media to build their brand successfully.  Jamba Juice is on the forefront of social media as over 1.1 million people "like" their Facebook page and they had a big viral success with their Cheeseburger Smoothie campaign.  Discover how Jamba Juice uses social media to engage with their consumers on a limited budget and learn some of the challenges faced when coordinating corporate activities with their local franchisees.

Lynne Bartron
Vice President, Marketing Communications
Jamba Juice Company
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At the end of this conference, Electronic Arts Inc. will provide a behind the scenes tour of their campus.  There will also be an opportunity to visit the private EA store and purchase games at a discount.