ANA/BAA Promotion Marketing @Frito-Lay (Members Only Conference)
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Learn how top marketers are taking control of their customer relationships through the art and science of what has traditionally been called “Promotion Marketing.” Whatever you call it, it is a key discipline of Brand Activation strategy and execution representing programs that are motivating behavior change and channeling consumer loyalty.
Consumers are in the driver’s seat. Technology has enabled more information, more choices and more availability of those choices. Lower barriers to entry and a tough business environment have resulted in more competition and more market fragmentation – from retail, to product and services, to the consumer communication environment. This is reality and it’s not going to get easier any time soon.
Join us at our upcoming MEMBERS ONLY CONFERENCE on PROMOTION MARKETING, taking in the Conference Center at Frito-Lay Headquarters in Dallas, Texas. This conference – right in BAA’s wheelhouse —offers one full day of inspiring thought leadership from senior marketers who will highlight successful marketing programs that leverage the tools and principles of Promotion Marketing. Highlighting the program will be an end-of-day re-cap session that focuses on key legal concepts in the campaigns presented over the course of the day, and how to ensure sound practices are implemented to avoid any pitfalls or hiccups that could negatively impact your execution.
The event will be held in Frito-Lay Conference Center 21-22. There will be complimentary event parking, and security will be directing all attendees to the lot beginning at 8:00 AM. Click here for the parking map for your convenience.
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Agenda
TIME | EVENT DETAILS | LOCATION |
---|---|---|
8:15am | Breakfast | |
9:00am | General Sessions | |
10:30am | ||
10:40am | Networking Coffee Break | |
11:15am | ||
12:00pm | Lunch | |
1:00pm | General Session Cont. | |
1:45pm |
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2:30pm |