ANA Effective Brand Marketing Members Only Conference @ InterContinental Hotels Group

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Building Brand and Business with Today’s Digital Customer

Today’s consumer is digitally-centered:  Lifestyle, Communication, and Media Consumption are all digitally-dependent across devices that range from smartphone to auto to appliances.  Customers fluidly move between direct response, social, scripted entertainment, and everything in between – seemingly simultaneously.  Data is ubiquitous, facilitating ubiquitous personalization across paid, owned, and earned media.  Measurement and optimization have never been more sophisticated.  This ANA members-only conference will feature sessions from leading marketers who will share their experiences, innovations, lessons learned, and strategies for building both brand and business in the digital age through content, data, influencers, marketing technology, and more.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, January 10, 2018
8:15am Breakfast

9:00am General Session

CROWNE-PLAZA: BRAND RE-LAUNCH FOR THE MODERN BUSINESS TRAVELER

IHG’s Crowne Plaza branded properties and guest services have always been designed to help business travelers accomplish what’s important both professionally and personally while they’re on the road.  Earlier this year, they re-launched their brand to modernize it for the business traveler of today.  In this session, they will take us behind the scenes on their brand transformation, Crowne Plaza Accelerate, and share the insights, lessons learned, and implications for marketers.  Hear how Crowne Plaza is reaffirming their brand promise to guests, while executing against a broader program designed to build guest love, drive performance and deliver high quality growth to their Owners.

Tim Genovese
VP Franchise Relations & Licensing, Crowne Plaza® Hotels & Resorts InterContinental Hotels Group

CHURCH’S CHICKEN: CUSTOMER LOYALTY AND DIGITAL-FIRST APPROACH TO WIN BIG

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. They have an incredibly loyal following and have embraced technology as a way to connect with their consumers through their dynamic mobile app as well as a robust content marketing strategy. In this session, Richard Leslie, Chief Strategy Officeer at BFG Communications will share Church's approach to integrated marketing and media and how being a digital-first organization allows them to win big.

Richard Leslie
Chief Strategy Officer BFG Communications
10:40am Networking Coffee Break

MOE'S SOUTHWEST GRILL: UNITING THE PHYSICAL AND DIGITAL WORLD OF BURRITOS

Founded in Atlanta in 2000, Moe’s Southwest Grill has a one of the most fun and engaging guest experiences in the fast casual industry which has differentiated the brand in a dynamic marketplace. Hear how the back to back “Top Fast Casual Mexican Brand” in 2016 and 2017 voted on by the Harris poll is building loyalty with everyday guests and avid fans through an omni-channel connection strategy.

Alan Magee
Director, Brand Marketing Moe's Southwest Grill
11:50am Luncheon

HOLIDAY INN EXPRESS: CONNECTING WITH MILLENNIALS THROUGH CONTENT MARKETING

In this session, the Head of Holiday Inn Express will share how content marketing connects then with Millennial travelers who are avid travelers and care about specific parts of the travel experience – selfies and breakfast, to name a few.  In this session, the Head of Holiday Inn Express will reveal how they have been successful in connecting with Millennials through insight-driven content marketing across multiple channels.

Seth Freeman
Head of Holiday Inn Express InterContinental Hotels Group

CONAGRA: THE EVOLVING ROLE OF MEDIA IN BRAND MARKETING

Conagra Brands, Inc. headquartered in Chicago, is one of North America's leading branded food companies. The company's portfolio includes Conagra's iconic brands, such as Marie Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®. In this session, hear how Conagra is utilizing media innovation to drive creative and brand marketing.

Erica Hughes
Media Manager Conagra Brands
2:45pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.