Innovation Day @ MillerCoors presented by BrightLine (Members Only Conference)

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Please click here to download the conference booklet.

Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Hosted by MillerCoors—a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

Agenda

8:15am	Breakfast
9:00am	General Session HOW COLUMBIA RECORDS IS MOVING ITS INNOVATION AGENDA FORWARD Columbia Records has started an internal creative labs group to explore new business models for the label. This includes evaluating start-up investment opportunities, forging innovative digital partnership deals, and leveraging marketing data to drive better decision making. This talk will explore how Columbia Records has moved it innovation agenda forward and the kinds of entrepreneurial activities they are pursuing. Elliot Lum Vice President Columbia Records ____________________________________________ CREATIVITY AS THE CURRENCY OF INNOVATION Learn what a chef, architect, and head of a company that believes in effective communication through improvisation can teach us all about innovation. Fast Company looks for innovation and inspiration in everything, from product design to marketing, from sustainability to entertainment. They have written extensively about innovation, including a feature on the World's 50 Most Innovative Companies in March and the 100 Most Creative People In Business in June. In this session a Fast Company editor will lead a discussion on creativity as the currency of innovation as seen through the eyes of an eclectic panel of innovators. Moderator Chuck Salter Senior Writer Fast Company Panelists Homaro Cantu Inventor, Activisit, Chef Moto restaurant Carol Ross Barney Founder and Principal Ross Barney Architects Tom Yorton CEO Second City Communications ____________________________________________ THE BATTLE FOR THE TELEVISION: SPOILER ALERT – CONSUMERS ARE THE WINNERS Connected TVs, second screen, IPTV, connected game consoles, etc. are driving TV innovation at unprecedented levels, creating competition for TV subscriber dollars once earmarked for the local cable monopoly. While a bevy of startups and the entrenched TV service providers duke it out to win the living room, the clear winner here is the consumer, and the savvy marketers observing shifts in behavior and leveraging rapid advances in TV technology to get an edge. BrightLine will share a glimpse of the evolved television space and how blue chip brands are already harnessing technology to drive measurable differences in sales, awareness, lead generation, and more. Robert Aksman Chief Experience Designer, Co-Founder BrightLine ____________________________________________ DRIVING INNOVATION AT KRAFT (& 70 NEW PRODUCTS!) The leader of the Innovation Center of Excellence for Kraft will share the story of the company’s recent major upsurge in innovation performance. He will discuss how Kraft's leadership made innovation a strategic priority and the story behind how the company has recently risen to top-tier level of innovation performance in the CPG industry – capped off by the launch of over 70 new products in early 2012. He will also share lessons learned from the journey and some general thoughts on innovation from spending over 18 years in marketing innovation roles. Barry Calpino Vice President – Innovation Kraft Foods ____________________________________________
12:50pm	Lunch
1:50pm	General Session cont. CONVERGENCE: RETHINKING INNOVATION AND MARKETING Changing technologies, changing consumer behaviors, and the increasing connections between the two are re-shaping industries at an unprecedented rate. For example, the once static and separate roles of media producer, distributor and consumer have been irrevocably blurred and blended by digitization and interconnectivity--which has significant implications for how we try to engage and connect with our customers. This talk will offer some insights, inspiration and practical ideas for re-thinking our work as innovators and marketers in today's dynamic world. Brian Quinn Associate Partner Doblin (part of the global strategy firm, Monitor Group) ___________________________________________ INNOVATION AT MILLERCOORS Innovation has always been part of the corporate culture at MillerCoors. The company has made a commitment to delivering big ideas and innovation that drives profitable growth and brings new energy to the beer business. Recent innovations from MillerCoors have included Cold Activated Bottles and Cans, the Home Draft System, and the Aluminum Pint. In this session, Sarah Ross, marketing director for new product development, will address topics including the optimal org structure for a successful innovation team, the process for finding great insights, converting insights into great ideas, and more – including news on the very latest MillerCoors new products. Sarah Ross Marketing Director, New Product Development MillerCoors ____________________________________________
4:00pm	Beertails Reception