| |
 

Innovation Day @ MillerCoors presented by BrightLine (Members Only Conference)

This event is over.

Please click here to download the conference booklet.

Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Hosted by MillerCoors—a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

When
Begins:Wednesday, June 13, 2012 at 8:15am
Ends:Wednesday, June 13, 2012 at 4:00pm
Where

MillerCoors
250 South Wacker Drive
#250
Chicago, IL 60606

Please note that Wacker Drive is under construction so Jackson Street will give direct access to the MillerCoors building.

Agenda
8:15am

Breakfast

9:00am

General Session

HOW COLUMBIA RECORDS IS MOVING ITS INNOVATION AGENDA FORWARD
Columbia Records has started an internal creative labs group to explore new business models for the label.  This includes evaluating start-up investment opportunities, forging innovative digital partnership deals, and leveraging marketing data to drive better decision making.  This talk will explore how Columbia Records has moved it innovation agenda forward  and the kinds of entrepreneurial activities they are pursuing.

Elliot Lum
Vice President
Columbia Records
____________________________________________

CREATIVITY AS THE CURRENCY OF INNOVATION
Learn what a chef, architect, and head of a company that believes in effective communication through improvisation can teach us all about innovation. Fast Company looks for innovation and inspiration in everything, from product design to marketing, from sustainability to entertainment. They have written extensively about innovation, including a feature on the World's 50 Most Innovative Companies in March and the 100 Most Creative People In Business in June. In this session a Fast Company editor will lead a discussion on creativity as the currency of innovation as seen through the eyes of an eclectic panel of innovators.

Moderator
Chuck Salter
Senior Writer
Fast Company

Panelists
Homaro Cantu
Inventor, Activisit, Chef
Moto restaurant

Carol Ross Barney
Founder and Principal
Ross Barney Architects

Tom Yorton
CEO
Second City Communications
____________________________________________

THE BATTLE FOR THE TELEVISION: SPOILER ALERT – CONSUMERS ARE THE WINNERS
Connected TVs, second screen, IPTV, connected game consoles, etc. are driving TV innovation at unprecedented levels, creating competition for TV subscriber dollars once earmarked for the local cable monopoly.  While a bevy of startups and the entrenched TV service providers duke it out to win the living room, the clear winner here is the consumer, and the savvy marketers observing shifts in behavior and leveraging rapid advances in TV technology to get an edge.  BrightLine will share a glimpse of the evolved television space and how blue chip brands are already harnessing technology to drive measurable differences in sales, awareness, lead generation, and more. 

Robert Aksman
Chief Experience Designer, Co-Founder
BrightLine
____________________________________________

DRIVING INNOVATION AT KRAFT (& 70 NEW PRODUCTS!)
The leader of the Innovation Center of Excellence for Kraft will share the story of the company’s recent major upsurge in innovation performance. He will discuss how Kraft's leadership made innovation a strategic priority and the story behind how the company has recently risen to top-tier level of innovation performance in the CPG industry – capped off by the launch of over 70 new products in early 2012.  He will also share lessons learned from the journey and some general thoughts on innovation from spending over 18 years in marketing innovation roles.

Barry Calpino
Vice President – Innovation

Kraft Foods
____________________________________________

12:50pm
Lunch
1:50pm

General Session cont.

CONVERGENCE: RETHINKING INNOVATION AND MARKETING
Changing technologies, changing consumer behaviors, and the increasing connections between the two are re-shaping industries at an unprecedented rate. For example, the once static and separate roles of media producer, distributor and consumer have been irrevocably blurred and blended by digitization and interconnectivity--which has significant implications for how we try to engage and connect with our customers. This talk will offer some insights, inspiration and practical ideas for re-thinking our work as innovators and marketers in today's dynamic world.

Brian Quinn
Associate Partner
Doblin (part of the global strategy firm, Monitor Group)
___________________________________________

INNOVATION AT MILLERCOORS
Innovation has always been part of the corporate culture at MillerCoors. The company has made a commitment to delivering big ideas and innovation that drives profitable growth and brings new energy to the beer business. Recent innovations from MillerCoors have included Cold Activated Bottles and Cans, the Home Draft System, and the Aluminum Pint. In  this session, Sarah Ross, marketing director for new product development, will address topics including the optimal org structure for a successful innovation team, the process for finding great insights, converting insights into great ideas, and more – including news on the very latest MillerCoors new products.

Sarah Ross
Marketing Director, New Product Development

MillerCoors
____________________________________________

4:00pm
Beertails Reception

Upcoming Events

2014 ANA Masters of Marketing Annual Conference

Orlando, FL

2014 ANA Masters of Marketing Conference - Live Stream

Via Livestream Only 

Procurement Day @ BP p.l.c. (Members Only Conference)

Chicago, IL

Programmatic Day @ Microsoft (Members Only Conference) presented by Microsoft

New York, NY

Pharma Day @ Bristol-Myers Squibb (Members Only Conference)

Plainsboro, NJ

2014 ANA Multicultural Marketing & Diversity Conference presented by iHeartMedia

Miami Beach, FL

Marketing to Millennials @ Georgia Pacific (Members Only Conference)

Atlanta, GA

Innovation Day @ Missouri Lottery (Members Only Conference)

Kansas City, MO

2014 ANA Mobile First, Mobile Everywhere presented by MediaVest

New York, NY

Content Marketing @ KPMG (Members Only Conference) presented by A+E Networks

Boston, MA

See all events