ANA/IEG Sponsorship & Event Marketing @ Consolidated Edison Co. of New York, Inc. (Members Only Conference)
This event is over.
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Today, more than ever, marketers are challenged with the need to innovate and improve the effectiveness of their sponsorships and event marketing programs. The ANA/IEG’s fourth-annual Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their overall mix. This complimentary, client-side marketers only event, hosted by Consolidated Edison Co. of New York, Inc., will feature senior marketers and sponsorship leaders discussing the strategy and activation behind their cutting-edge programs. You will also learn best practices on improving the performance of activations through expanded integration, leveraging greater utilization of digital tools for engagement and new perspectives around measurement.
CAPITAL ONE MAXIMIZES REGIONAL SPONSORSHIPS THROUGH CENTRALIZED APPROACH
NORWEGIAN CRUISE LINE ® AND THE ROCKETTES ® SAILING INTO A NON-TRADITIONAL PARTNERSHIP
HOW THE NFL CROSSES THE GOAL LINE WITH MARKETING PARTNERSHIPS
General Session Continued
CON EDISON POWERS TOMORROW’S SCIENTISTS THROUGH SPONSORED EDUCATIONAL PROGRAMS
AN INSIDE LOOK AT SAP’S PARTNERSHIP STRATEGY