Innovation Day @ Arizona Coyotes (Members Only Conference) | 1-Day Conferences | ANA

Innovation Day @ Arizona Coyotes (Members Only Conference)

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Innovation can be defined as something original, the introduction of new things or methods, something novel. Successful marketers innovate by finding new ways to reach customers. 

Hosted by the Arizona Coyotes, this complimentary ANA members only conference features sessions from leading marketers and thought leaders who will share case histories on how they used innovation to navigate through their challenges, differentiate their brands, and leave a lasting impression with consumers.


Agenda

* Indicates that the speaker has approved sharing their presentation on the password-protected, members-only section of the ANA website

^ Indicates that the speaker has consented to the creation of a Post Event Recap (event recaps are an executive summary of the presentation in paragraph form along with audience Q&A)

TIME EVENT DETAILS LOCATION
Thursday, March 17, 2016
11:00am General Sessions

ARIZONA COYOTES: NOT YOUR DAD’S ORIGINAL SIX ^

The Arizona Coyotes has a colorful 19-year history in the Valley of the Sun and could be considered the ultimate challenger brand. Under new ownership and with a new identity, the Coyotes invited all hockey fans that consider themselves a little “different” to become “A Pack Apart.” In this session, John Pierce, CMO, and Amy Dimond, Senior Director of Marketing, both of the Arizona Coyotes, will share a behind-the-scenes view of marketing a niche sport in a non-traditional market. 

John Pierce
CMO Arizona Coyotes
Amy Dimond
Senior Director of Marketing Arizona Coyotes

PUREX: OMNI-CHANNEL MARKETING – BUZZWORD OR REALITY?

How does omni-channel marketing happen in the real world? In this case study, Stephen Koven, director of marketing - Purex Detergents at Henkel, will discuss strategy, data, and channels used for the Purex digital platform. Stephen will also share best practices across industries for omni-channel marketing.

Stephen Koven
Director of Marketing Henkel, Purex Detergents
12:50pm Luncheon

2:10pm

BENJAMIN MOORE BRINGS THE GREEN MONSTER EVERYWHERE ^

After becoming an official sponsor of the Boston Red Sox, the marketing team at Benjamin Moore & Co. and The Martin Agency chose to capture the spirit of Fenway Park — and put it in a paint can. The result became the Fenway Collection — a new line of paint. Highlighting the new product, together they launched a philanthropic effort and a stunt that included a mini Green Monster being built in New York City.

Rich Weinstein
SVP/Group Account Director The Martin Agency

MARKETING INNOVATION: A CASE STUDY WITH ELIO MOTORS *^

How do you market innovation? Elio Motors has created one of the most innovative new concepts in transportation: an American-made, three-wheeled vehicle that gets up to 84 MPG for a targeted base price of only $6,800. Between startup costs and regulatory issues, however, starting a new automobile company is not easy. In this session, you will learn how Elio Motors was able to build a passionate fan base through marketing campaigns, which helped the company become one of the biggest crowdfunding success stories in history.

Brian Critchfield
Vice President of Digital Marketing Elio Motors

INNOVATION 101: HOW ASU BECAME THE MOST INNOVATIVE UNIVERSITY *^

Last year, ASU was named most innovative school ahead of Stanford, MIT, University of Maryland-Baltimore County, and Georgia State according to U.S. News & World Report. ASU President Michael Crow has pushed innovation and entrepreneurship as one of the core tenets of his vision for the university. Under President Crow and Sethuraman “Panch” Panchanathan, senior vice president for knowledge enterprise development, ASU launched several unique programs in the past few years, including the Starbucks College Achievement Plan, a partnership with the coffee company that offers full tuition reimbursement to Starbucks employees who pursue an online degree through ASU. In this session, Panch will share what makes ASU innovative, lessons they’ve learned along the way, and how they drive the innovation culture to their students.

Sethuraman Panchanathan
Executive Vice President, Chief Research and Chief Innovation Officer Arizona State University
4:45pm Conference Adjournment