ANA Digital & Social (Members Only Conference) @ Nationwide
Digital media is a huge part of consumers' daily lives. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?
Hear from leading client-side marketers as they present case studies and lessons learned in the digital marketing and social media space. Topics covered will include the role strategy, execution, content, both branded and user-generated and data and measurement play in today’s digital and social environment.
This complimentary ANA members-only conference, hosted by Nationwide is crucial for any marketer seeking to navigate their brand through this ever-changing and transformative media landscape.
Start: Tuesday, April 25, 2017 at 8:15am
End: Tuesday, April 25, 2017 at 4:00pm
Jeffers Auditorium (Main Entrance)
One Nationwide Plaza
Columbus, OH 43215
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Members Only Conference||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
Tuesday, April 25, 2017
CONTENT CREATION IN THE AGE OF INFLUENCERS
Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A brand’s relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. This session will highlight how the landscape of upper-funnel content creation has evolved at Nationwide, becoming a pillar in the brand’s digital marketing strategy.
WENDY'S: GETTING NOTICED ON SOCIAL MEDIA
Wendy’s has a long established legacy of creating some of the most classic traditional advertising campaigns like “Where's the Beef" and "Russian Fashion Show”. Now the brand is setting its sights on redefining today’s digital media landscape. In this session, Brandon Rhoten, VP of Advertising and Digital will discuss Wendy's path from relative digital marketing obscurity and flat sales to social media headlines and business growth.
Networking Coffee Break
General Session cont.
SAFELITE AUTOGLASS: IF YOU CAN'T MEASURE, DON'T DO IT
How do you create the ability to measure every digital interaction and then begin to use the data to make better decisions? In this session, Safelite AutoGlass will share how they’re leveraging data to optimize their digital advertising investments and improve their customer experience. From understanding what the path to purchase really looks like (think tangled headphone cord rather than funnel), to how people jump from phone to Web and back again, you’ll learn what Safelite has done to make sense of the data and take action to improve performance.
DSW: THE ART OF SOCIAL SURPRISE, DELIGHT AND SELL
While the tools and platforms may evolve and change, social channels still give brands a way to build and engage communities that other channels can’t. From its experimentation with SnapChat and Instagram Stories to its Facebook Holiday Chatbot and use of canvas ads, DSW will share how it’s using each platform to surprise and delight its community and build a compelling brand narrative so they can experience the brand—and ultimately buy—in fresh and unexpected ways.
CONNECTED AND CONVERSATIONAL: DIGITAL ADVERTISING SOCIALLY AND BEYOND
Building direct relationships in a digital landscape dominated by social platforms is more important than ever. The shifting sands of communication technologies require advertisers to pay close attention to evolutions in audience behavior. In this session, the presenters will explore how frictionless mobile technology is moving brands “post social,” into a conversational world where platform loyalties are in constant flux. Discover how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve.