Integrated Marketing presented by Microsoft Advertising (Members Only Conference)
Integrated Marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.
|Begins:||Friday, November 30, 2012 at 8:15am|
|Ends:||Friday, November 30, 2012 at 3:30pm|
One Memorial Drive
Cambridge, MA 02142
BOSTON BRUINS LAUNCHES A DIGITAL NETWORK TO CONNECT WITH FANS
ACE HARDWARE: FINDING LOVE FOR PAINT THROUGH AN INTEGRATED MARKETING CAMPAIGN
MICROSOFT ADVERTISING: KNOWING THE RIGHT CUSTOMER MOTIVATIONS FOR DEEPER DIGITAL ENGAGEMENT
Hear a recent study conducted by Microsoft Advertising & IPSOS OTX that challenges this assumption and clarifies who customers want flying the plane. The findings will enable marketers to tap into the right motivations for deeper digital engagement.
||General Session cont.
GILLETTE FRIGHTENS CONSUMERS WITH “THE WORLD’S SCARIEST SHAVE”
FORRESTER RESEARCH REVEALS THE POST- DIGITAL RULES OF BRAND BUILDING