ANA Brand Activation Shopper Marketing @ Coca Cola (Members Only Conference)

This event is over.

Today, more than ever, the customer journey to purchase has more options than ever – including e-com, mobile and even via text. The battlegrounds of commerce, regardless of channel or product category, are more deeply rooted in the experience – in store or digitally – to make the journey easier to navigate. Accordingly, the landscape is changing in shopper / retail marketing from “just” creative activations to transformative customer activations and experiences – and the results are increased customer acquisition and retention.

Hosted by Coca Cola, this Members-Only Conference features sessions from leading marketers and thought leaders who will share case studies and best practices on how they leveraged shopper and retail marketing innovation to surprise and delight their shoppers, differentiate their shopping experiences, and improve ROI. You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this event.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, January 30, 2018
8:15am Breakfast

9:00am General Session

9:10am

FROM SHOPPER MARKETING TO TRANSFORMATIVE SHOPPER EXPERIENCES

Hear from James and John how Coca-Cola is collaborating with their retail sales customers to create irresistible shopping experiences that enable shoppers to have a more meaningful shopping experience.  Coca-Cola does this through their Coca-Cola Customer Commitment in which proprietary insights, innovative processes and exceptional design capabilities lead to custom shopper solutions that really connect with shoppers beverage occasion needs, sparking demand and ultimately driving enhanced sales revenue for our customers.

John Mount
Vice President, National Retail Sales Customer Marketing The Coca-Cola Company
James Sommerville
Vice President of Global Design The Coca-Cola Company
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9:55am

CHICKENS, NINJAS AND BEARS...OH MY!

How to create innovative disruption in a hurricane of chaos. The world is changing quickly and disruption is all around us.  How we choose to lead against this disruption determines whether we will be the disruptor or the disrupted.  Meet an organization that is building the heart and culture of true change.

Tim Lowe
CEO Lowes Foods
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10:40am Networking Coffee Break

11:05am

CHANGING SHOPPER BEHAVIOR ONE ZONE AT A TIME: DRIVING SALES, BRAND AFFINITY AND CUSTOMER EXPERIENCE

Over the last 10 years, Saatchi & Saatchi X and Wendy’s have partnered to develop a laser focused Zone Strategy to drive purchase in both Drive-Thru and In-Restaurant. By understanding the behaviors of each zone, communication can be uniquely crafted to drive engagement and closure. With Wendy’s growth in the quick service restaurant category gaining ground against competitors like Burger King, Chick Fil A and McDonalds, a focused strategy is more critical than ever. Learn how to use a focused strategy to create an experience to drive loyalty and purchase. Join Jason Seeley, Senior Director of Customer Activation with the Wendy’s Company and Jessica Hendrix, CEO of Saatchi and Saatchi X as they share the development, benefit and outcomes of the Zone Strategy. 

Jason Seeley
Sr. Director Customer Activation The Wendy’s Company
Jessica Hendrix
President/CEO Saatchi & Saatchi X
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11:50am

THINKING OUTSIDE THE "BOXED" -- A JOURNEY OF DISRUPTION

Boxed is changing the way consumers – especially younger ones – think about “club” shopping. At Boxed, marketing and customer experience play significant roles in educating consumers and telling the respective brand’s story in a compelling way. Jackson will discuss how Boxed approached this disruption; the pitfalls/challenges it faces; and how they will/continue to evolve to maintain relevancy among a fickle and savvy consumer.

Jackson Jeyanayagam
Chief Marketing Officer Boxed.com
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12:35pm Luncheon

1:35pm

SURVIVING THE RETAIL APOCALYPSE

As the role of the store continues to evolve, shifts in retail and shopping are changing the game for retailers and brands in their quest to meet the rising expectations of shoppers. Learn the new laws of attraction needed to survive the retail apocalypse happening today and into tomorrow. Hear successful examples that deliver on what now matters in creating transformative shopper experiences. 

Cassy Kehoe
Director of Merchandising | Meijer Deli and Bakery Meijer, Inc.
Tina Manikas
President FCB/RED
Curt Munk
SVP, Director of Planning FCB/RED
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2:20pm

HOW COCA-COLA, HERSHEY'S AND MONDELEZ ADDED NEW FLAVOR TO MARCH MADNESS AT KROGER

Long-time NCAA March Madness sponsor, The Coca-Cola Company, has since 2003 been a major sponsor in this annual 3-week tournament affectionately known as "March Madness." Coca-Cola has long been a pioneer in bringing this sponsorship property to life both in retail and on-site and in 2003, actually created, with MELT, "March Madness Music Festival " which is now a three-day music festival attended by more than 100,000 fans during The Final 4 held annually during the first weekend of April. Retail activation surrounding this property has always been robust, but with The Coca-Cola Company deciding to make a strategic shift to marketing "Coke with Food", TCCC and MELT decided to try something new and different, hence, "The Taste of The Tournament" was born in 2017. Hear in greater detail about how this sponsorship and retail activation changed the game for the shopper experience.

Vince Thompson
Founder / Chairman / CEO MELT Sports & Entertainment
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Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.