ANA Brand Activation Shopper Marketing @ Coca Cola (Members Only Conference)

when

Start: Tuesday, January 30, 2018 at 8:15am

End: Tuesday, January 30, 2018 at 4:00pm

WHERE

Coca Cola
1 Coca-Cola Plaza
RCG Hall
Atlanta, GA 30313

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $250 Associate Silver $350 Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Tuesday, January 30, 2018
8:15am Breakfast

9:00am General Session

FROM SHOPPER MARKETING TO TRANSFORMATIVE SHOPPER EXPERIENCES

Hear from James and John how Coca-Cola is collaborating with their retail sales customers to create irresistible shopping experiences that enable shoppers to have a more meaningful shopping experience.  Coca-Cola does this through their Coca-Cola Customer Commitment in which proprietary insights, innovative processes and exceptional design capabilities lead to custom shopper solutions that really connect with shoppers beverage occasion needs, sparking demand and ultimately driving enhanced sales revenue for our customers.

John Mount
Vice President, National Retail Sales Customer Marketing The Coca-Cola Company
James Sommerville
Vice President of Global Design The Coca-Cola Company

CHICKENS, NINJAS AND BEARS...OH MY!

How to create innovative disruption in a hurricane of chaos. The world is changing quickly and disruption is all around us.  How we choose to lead against this disruption determines whether we will be the disruptor or the disrupted.  Meet an organization that is building the heart and culture of true change.

Tim Lowe
CEO Lowes Foods

SURVIVING THE RETAIL APOCALYPSE

As the role of the store continues to evolve, shifts in retail and shopping are changing the game for retailers and brands in their quest to meet the rising expectations of shoppers. Learn the new laws of attraction needed to survive the retail apocalypse happening today and into tomorrow. Hear successful examples that deliver on what now matters in creating transformative shopper experiences. 

Tina Manikas
President FCB/RED
Curt Munk
SVP, Director of Planning FCB/RED

EVOLVING SHOPPER MARKETING: FROM ANNIVERSARY EVENTS TO CATEGORY GROWTH

More info coming soon...

Jason Seeley
Senior Director, Creative Services The Wendy’s Company
Jessica Hendrix
President/CEO Saatchi & Saatchi X

HOW COCA-COLA, HERSHEY'S AND MONDELEZ ADDED NEW FLAVOR TO MARCH MADNESS AT KROGER

Long-time NCAA March Madness sponsor, The Coca-Cola Company, has since 2003 been a major sponsor in this annual 3-week tournament affectionately known as "March Madness." Coca-Cola has long been a pioneer in bringing this sponsorship property to life both in retail and on-site and in 2003, actually created, with MELT, "March Madness Music Festival " which is now a three-day music festival attended by more than 100,000 fans during The Final 4 held annually during the first weekend of April. Retail activation surrounding this property has always been robust, but with The Coca-Cola Company deciding to make a strategic shift to marketing "Coke with Food", TCCC and MELT decided to try something new and different, hence, "The Taste of The Tournament" was born in 2017. Hear in greater detail about how this sponsorship and retail activation changed the game for the shopper experience.

Vince Thompson
Founder / Chairman / CEO MELT Sports & Entertainment