| |
 

Innovation Day @ 3M presented by Nielsen

This event is over.

Please click here to download the Conference booklet.

Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Hosted by 3M-a company where innovation has always been part of the corporate culture-and held at the 3M Innovation Center, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

When
Begins:Friday, September 9, 2011 at 7:30am
Ends:Friday, September 9, 2011 at 5:00pm
Where

3M
3M Innovation Center
2350 Minnehaha Avenue East
St. Paul, MN 55144

Guest parking will be located directly outside of the building at the 3M Innovation Center, 2350 Minnehaha Avenue East (on the corner of McKnight Road), St. Paul, MN 55144.

Agenda
7:30am Breakfast
8:00am

3M INNOVATION CENTER TOUR (tours 8-9am and 4-5pm)
The event will include a tour of the 3M Innovation Center. The centerpiece of the 3M Innovation Center is the World of 3M Innovation. This showcase is comprised of interactive displays, films, presentations and stories that provide the opportunity to connect customers to the depth and breadth of everything 3M has to offer (e.g., business processes, technologies, products and global connectivity).

9:00am

General Session

THE FUZZY FRONT END OF INNOVATION
The initial stage of the innovation process - the Fuzzy Front End - is generally regarded as one of the greatest opportunities for improvement of the overall innovation process and the one people know the least about. This session will cover keys to ensuring success from a decade of innovation experience on issues including:

  • Setting the right bar: defining the right goals for type and size of innovation
  • Common innovations myths - don't believe the hype
  • Accept risk, embrace failure (and learn from it)
  • Know your consumer and translating consumer insights into action  
  • Business viability and having a sustainable point of difference

Andria Long
Formerly Vice President of Innovation & Strategy

Sara Lee Corporation
_________________________________

COMMUNICATING INNOVATION TO EMPLOYEES
At 3M, innovation is a major strategy for increasing the company's value.  3M educates employees on the power of the 3M brand by sharing stories of innovation.  That helps empower employees to become ambassadors to bring the 3M brand to life among customers and other stakeholders.

Dawn McGinley
Director, Marketing & Communications
3M Corporate Marketing and Public Affairs (CM&PA)

Anne Greer
Leader, 3M Corporate Brand Department
Implementation Leader, 3M Brand

3M
_________________________________

12 CRITICAL FACTORS FOR INNOVATION SUCCESS
After extensive testing and tracking, Nielsen has uncovered the 12 tasks that marketers must do in order to successfully bring new products to market.  This revolutionary framework provides the clarity needed to assess the potential of new initiatives, following the consumer adoption process.  Learn how to apply these factors of success to new product launches and dramatically increase the chances of launching a successful product.

Vicki Gardner
Senior Vice President, Product Innovation Services
The Nielsen Company
__________________________________

INNOVATION IN PRODUCT DEVELOPMENT
The Truvia brand, launched in late 2008, is driving growth and innovation within the sugar-substitute category.  Truvia was introduced as the first natural zero-calorie sugar substitute made from rebiana, derived from the best tasting part of the stevia leaf. By 2010, Truvia changed the face of the sugar substitute category as it became the first no calorie natural sweetener to surpass an artificial sweetener in market share. Discover how Truvia's "honestly sweet" brand positioning revolutionized the sugar-substitute category in such a short amount of time.

Ann Tucker
Director, Marketing and Communications,
TruviaTM Brand
Cargill Health & Nutrition
__________________________________

BRAVERY: THE FORCE BEHIND INNOVATIVE COMMUNICATIONS
In a world of "ho-hum" and "seen-it-before", brands with the courage to stand apart from the crowd are rewarded with marketplace success.  It's this belief that inspired BMW to cut its TV budget and launch the world's first digital films.  It's this conviction that persuaded Citibank to proclaim there's so much more to life than money. And today, it's this faith in bravery that is turning around companies like Cadillac and H&R Block.

This session will make the case for bravery as the ultimate virtue in modern marketing and introduce Fallon's Bravery Index, a quantitative tool designed to inspire and measure brave innovation.  The two most important components of bravery will be discussed - dynamism and authenticity - and what they mean for managing modern brands.  Most of all, real-world tips for adding a healthy dose of bravery to enhance innovation will be provided.

Michael Fanuele
Chief Strategy Officer
Fallon
__________________________________

INNOVATORS PANEL
A panel of client-side marketers charged with leading innovation at their respective organizations will share insights and best practices on various aspects related to innovation, including:

  • Internal org structure to stimulate innovation
  • How to nurture and develop ideas
  • Test processes for evaluating ideas without stifling creativity

Heidi Emanuel
Senior Innovation Officer, Vice President of Strategy & Innovation, ITQ
General Mills, Inc.

Dan Hernandez
Director, Innovation
Hormel Foods Corporation

Robert Rausch
Director, Strategy and Innovation

Advance Auto Parts, Inc.
___________________________________

3M INNOVATION CENTER TOUR (tours 8-9am and 4-5pm)
The event will include a tour of the 3M Innovation Center. The centerpiece of the 3M Innovation Center is the World of 3M Innovation. This showcase is comprised of interactive displays, films, presentations and stories that provide the opportunity to connect customers to the depth and breadth of everything 3M has to offer (e.g., business processes, technologies, products and global connectivity).
____________________________________

5:00pm Adjournment

 

 

 

Upcoming Events

2015 Member Annual Pass

Various 

2015 ANA Digital Disruption (at CES)

Las Vegas, NV

Integrated Marketing @ Capital One (Members Only Conference)

Richmond, VA

Digital & Social @ FedEx (Members Only Conference)

Collierville, TN

Marketing to Millennials @ Toyota (Members Only Conference)

Torrance, CA

2015 ANA Brand Masters Conference presented by Mashable

Dana Point, CA

Digital and Social @ Western Union (Members Only Conference)

Englewood, CO

Marketing Technology @ Dell (Members Only Conference)

Austin, TX

Digital Marketing Members Only Conference - Hosted by WWE

New York, NY

2015 ANA Media Leadership Conference presented by Google

Hollywood, FL

See all events