Integrated Marketing Members Only Conference @ Time Warner
Integrated marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.
|Begins:||Tuesday, September 27, 2011 at 8:15am|
|Ends:||Tuesday, September 27, 2011 at 3:00pm|
Time Warner Center
1 Time Warner Center
58th Street Between 8th & 9th Avenues
New York, NY 10019
TURNER SPORTS: EMBRACING THE MADNESS & ELIMINATING
YOUR TRUE NORTH - DO YOU KNOW WHAT YOUR BRAND REALLY STANDS FOR?
DUPONT CREATES DEEPER CONNECTIONS THROUGH INTEGRATED
General Session cont.
PUTTING THE MESSAGE ON SCREEN...ALL OF THE SCREENS
BEST INTEGRATION PRACTICES OF BRANDS BIG AND SMALL
In this session, Richard will identify the top best practices in integration and will share examples of both B-to-C and B-to-B campaigns from brands with budgets ranging from enormous to modest. Along the way you will also learn about tools that help assess integration effectiveness during the campaign planning phase. For the last decade this ongoing analysis has been the foundation for his "Principles of Integrated Marketing Communications" seminar, one of the ANA School of Marketing's most popular courses.