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Business-to-Business @ Motorola Solutions, Inc. (Members Only Conference)

This event is over.

Please click here to view the conference booklet.

When
Begins:Thursday, September 6, 2012 at 8:15am
Ends:Thursday, September 6, 2012 at 3:00pm
Where

Motorola Solutions, Inc.
1297 East Algonquin Road
Schaumburg, IL 60196

Agenda
8:15am

Breakfast

9:00am

General Session

MOTOROLA SOLUTIONS CASE STUDY: TAKING THE 4 P’S TO B2B
Recognizing the promise of a market-driven, solutions oriented marketing model, Motorola Solutions is shifting away from the long-recognized (and often criticized) “4 P’s” approach, which is focused on product, promotion, price and place to organize the elements of marketing. The new model focuses on the solution, the customer needs and the market environment. Learn how Motorola Solutions is weaving this new approach into everything they do.

Shamik Mukherjee
Senior Director, Product and Solutions Marketing
Motorola Solutions, Inc.
___________________________________________

USG CORPORATION CASE STUDY: WEIGHT HAS BEEN LIFTED
USG is a leading producer of building materials for environments from major commercial developments and residential housing to simple home improvements. We will hear a case study on their recent B2B campaign, "Weight Has Been Lifted", aimed at introducing and enticing trial of a new lightweight wallboard product to construction workers across the US.

Mark Joseph
Senior Manager, Integrated Marketing

USG Corporation
___________________________________________

AON PLC:  SOCIAL STARTS FROM WITHIN
Businesses today tend to focus their social media efforts on connecting only with customers or prospects.  At Aon, a global company built through 450 acquisitions with 62,000 employees in 120 countries, the social strategy started from within. It included the creation of PeopleFinder, which used social media to leverage the collective knowledge of their employees. The company also developed a fun and multifaceted online competition called “Pass It On” tying their Manchester United corporate sponsorship to foster corporate unity and engagement with clients.  On the client side Aon leverages social media intelligence to identify new business opportunities with predefined prospects and existing clients. And as the world’s leading provider of risk management and HR consulting services Aon offers social media intelligence, research, strategy development and execution for reputation management in the social sphere. Learn how Aon leverages all these social touch points to increase employee knowledge and engagement, identify new business opportunities and provide new services to its clients.

Frank Helmert
Vice President, Global Interactive Marketing

Aon plc
___________________________________________

12:00pm
Lunch
1:00pm
General Session cont.


CLIENT PROGRAMS THAT DRIVE LOYALTY AND PROFITABLE GROWTH

Referencing his groundbreaking book, The B2B Executive Playbook, Sean Geehan will describe the framework and key principles used in developing a playbook for creating strategic relationships that yield powerful business results. Audiences learn significant impacts Market Alignment can have on your organization and proven approaches to:

  • Engage your most valuable customers in highly relevant and meaningful ways that differentiate you from other providers and systematically build deeper relationships and loyalty.
  • Generate powerful, direct market insights used to align your executive team with the marketplace in order to make strategic decisions and better allocate limited resources for significant business results.
  • Link customer programs directly with organizational priorities to ensure maximum impact and relevance to the organization's success as well as eliminate existing redundancies and reduce less significant efforts.


Sean Geehan
Author, The B2B Executive Playbook
Founder, The Geehan Group
___________________________________________

GOOD PRODUCTS DON'T SELL THEMSELVES: HOW B2B MARKETERS CAN INCREASE DIGITAL ROI

This session will introduce a methodology that B2B marketers can follow in order to increase their chances for a better ROI when using digital media. It will cover specifics around segmentation, profiling and the ingredients needed to build a successful campaign.

German Sacristan
Return on Marketing Investment Developer, Manager, America's Region
Eastman Kodak Company
___________________________________________

3:00pm
Adjournment