ANA Media Innovation @ Pandora (Members Only Conference)

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Media innovation has changed everything from how audiences consume news to the way revenue is earned.  Forward-thinking brands are redesigning the way stories are told and the way content is distributed. In this increasingly competitive marketplace, marketers must understand not only how to connect with their customers in new ways, but how to define and track ROI for innovative media strategies.

Join us for this ANA members-only event, presented by Pandora, where you will hear insightful case studies, best practices, and actionable takeaways on content, attribution, and how to adapt to changing consumer preferences and behavior. You will also learn from and network with industry peers who work to influence media strategy and drive business goals through innovation. 

when

Start: Wednesday, September 26, 2018 at 10:00am

End: Wednesday, September 26, 2018 at 5:30pm

WHERE

Pandora
130 E. Randolph St.
Suite 850
Chicago, IL 60601

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 26, 2018
10:00am Networking Breakfast & Pandora Interactive Exhibit

Come early for coffee, snacks and the opportunity to have Pandora’s music genome compose a song just for you – based entirely on the musical traits that move you. Enjoy!

Pandora Chicago Office
10:45am Welcome by ANA

Pandora Chicago Office
10:50am Opening Remarks

Steven Kritzman
Senior Vice President, Sales Pandora
10:55am

DIGITAL MEDIA INNOVATION AT KRAFT HEINZ

The Kraft Heinz Company  is the fifth-largest food and beverage company in the world. The Company’s iconic brands include Kraft, Heinz, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, and many others. In this session, learn how the Kool-Aid brand launched its innovative Sparklers campaign, and how the Capri Sun brand reached parents through non-traditional media.

Melanie Huet
Vice President, Marketing The Kraft Heinz Company
11:40am

IS YOUR BRAND READY FOR AI, IoT AND THE SONIC REVOLUTION?

With the accelerated growth of voice activation, AI-enabled smart speakers and IoT connected homes, consumers are relying on voice to search, purchase and connect with brands. How will your brand engage an audience in this audio-first era? In this session, hear about innovations in audio technology and learnings from creative studies that optimize for a 1:1 connection. Learn how the most impactful way to connect is to be heard, not seen.

Gabe Tartaglia
Vice President, National Vertical Sales Pandora
12:25pm Lunch

Pandora Chicago Office
1:25pm

THE CREATIVE EVOLUTION THROUGH DATA, CONTENT & TECHNOLOGY

Customer attention is fleeting. Information is consumed faster than ever before. With the rise of seconds-long storytelling brands must find different ways to get their point across quickly. The convergence of content + production + technology + ad tech + data has created a new model for creative concepting, where marketers must generate channel-agnostic creative frameworks that exploit the constraints of technology against the consumer ecosystem.

Cameron Friedlander
Senior Global Media and Content Marketing Kimberly-Clark
2:20pm

HOW DSW USES PROGRAMMATIC TO AMPLIFY INFLUENCER MARKETING

Programmatic is amazing at measurement and precision targeting, but lousy at creative and storytelling. Influencer Marketing is known for its incredible content and narrative, but lacks an accountable and measureable feedback loop. In this session, learn how DSW integrated influencer marketing with programmatic to drive amazing results.

Allison Holbrook
Digital Media Manager DSW
Kolin Kleveno
Head, Programmatic 360i
3:05pm

INNOVATING IN OTT AT TYSON

Tyson Foods Inc. is one of the world’s largest food companies and a recognized leader in protein. In this session, learn how Tyson approaches "over the top" (OTT) and Connected TV, and other media innovations.

Trace Rutland
Director, Media Innovation Tyson
4:00pm Beats & Bevs Happy Hour

Grab a drink, enjoy music, and test your whiskey-music pairing skills.

Pandora Chicago Office
5:30pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.