ANA Media Innovation @ Pandora (Members Only Conference)

Media innovation has changed everything from how audiences consume news to the way revenue is earned.  Forward-thinking brands are redesigning the way stories are told and the way content is distributed. In this increasingly competitive marketplace, marketers must understand not only how to connect with their customers in new ways, but how to define and track ROI for innovative media strategies.

Join us for this ANA members-only event, presented by Pandora, where you will hear insightful case studies, best practices, and actionable takeaways on content, attribution, and how to adapt to changing consumer preferences and behavior. You will also learn from and network with industry peers who work to influence media strategy and drive business goals through innovation. 

when

Start: Wednesday, September 26, 2018 at 8:15am

End: Wednesday, September 26, 2018 at 4:00pm

WHERE

Pandora
130 E. Randolph St.
Suite 850
Chicago, IL 60601

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 26, 2018
8:15am Breakfast

9:00am Welcome by ANA and Host

DIGITAL MEDIA INNOVATION AT KRAFT HEINZ

The Kraft Heinz Company  is the fifth-largest food and beverage company in the world. The Company’s iconic brands include Kraft, Heinz, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, and many others. In this session, learn how the Kool-Aid brand launched its innovative Sparklers campaign, and how the Capri Sun brand reached parents through non-traditional media.

Melanie Huet
Vice President, Marketing The Kraft Heinz Company

MEDIA INNOVATION AT PANDORA

Pandora is the world's most powerful music discovery platform — a place where artists find their fans and listeners find music they love. Pandora’s team of highly trained musicologists analyze hundreds of attributes for each recording which powers the proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist / fan connections at unprecedented scale. In this session, learn how the team at Pandora leverages media innovation to engage with consumers.

TBD
Pandora
12:00pm Luncheon

"NUDGE-BASED" MARKETING AT KIMBERLY-CLARK

Kimberly-Clark's portfolio of brands, including Huggies, Kleenex, Scott, Kotex, and Pull-Ups, among many others. The personal care and healthcare company is tapping into the power of “nudge” marketing to connect with consumers in new ways. In this session, learn how Kimberly-Clark uses  “nudge-based” marketing, a model that uses data, enhanced creativity and technological tools to generate ads that match customer wants, attitudes and behaviors in a truly personalized manner.

Cameron Friedlander
Senior Global Media and Content Marketing Kimberly-Clark

HOW DSW USES PROGRAMMATIC TO AMPLIFY INFLUENCER MARKETING

Programmatic is amazing at measurement and precision targeting, but lousy at creative and storytelling. Influencer Marketing is known for its incredible content and narrative, but lacks an accountable and measureable feedback loop. In this session, learn how DSW integrated influencer marketing with programmatic to drive amazing results.

Alison Holbrook
Digital Media Manager DSW
Kolin Klevena
Vice President, Programmatic Advertising 360i

INNOVATING IN OTT AT TYSON

Tyson Foods Inc. is one of the world’s largest food companies and a recognized leader in protein. In this session, learn how Tyson approaches "over the top" (OTT) and Connected TV, and other media innovations.

Trace Rutland
Director, Media Innovation Tyson
4:00pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.