ANA Brand Activation Relationship Marketing @ Target (Members Only Conference)

In the new economy, marketers are challenged with the need to retain customers as fierce competition for acquiring new ones drives up marketing costs. The ANA Relationship Marketing Members Only Conference will explore how marketers are elevating the role of relationship and loyalty marketing within their overall plans. This complimentary event, hosted by Target at their Minneapolis Global Headquarters location will feature senior marketing leaders discussing the strategy behind their leading-edge programs. You will also learn best practices and innovation for improving the performance of loyalty programs through expanded integration, leveraging greater utilization of digital and social tools for engagement and new perspectives around measurement. 

when

Start: Thursday, August 10, 2017 at 8:15am

End: Thursday, August 10, 2017 at 4:00pm

WHERE

Target Corporation
1000 Nicollet Mall
Minneapolis, MN 95054

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Thursday, August 10, 2017
8:15am Breakfast

9:00am General Session

HOW A LEADING RETAILER CREATES CUSTOMER LOYALTY

As a leading Global Retailer, Target creates many relationship programs; for cardholders, online and instore shoppers that are essential to competing against new economy challengers. The Target presenter will share some case studies of these programs and their platforms, discussing what worked and what has not.

TBD
Target

CREATING LOYALTY IN SOCIAL MEDIA

Seventh Generation makes cleaning products that are both effective and environmentally safe to use. That combination has led to phenomenal growth. Seventh Generation and Social Media Link will show how they create and grow customer loyalty in Social Media.

Ashley Laporte
Senior Manager, Digital Seventh Generation
Susan Frech
CEO Social Media Link
10:40am Networking Coffee Break

11:00am

USING LOYALTY PROGRAMS TO IMPROVE EARNINGS

Best Buy created the “My Best Buy” program offering points, rewards, exclusive access, and fast shipping to its members. See what led them to create this successful loyalty package and how it has had a positive impact on the bottom line.

Justin Tidmarsh
Senior Director, Membership, Loyalty & Lifecycle Marketing Best Buy

RIDING THE RAILS TO LOYALTY SUCCESS: AMTRAK GUEST REWARDS REDESIGN AND LAUNCH

Amtrak Guest Rewards Program has helped them compete strongly against other modes of transportation and conquer the air-rail market in the Northeast Corridor. Find out how they used rewards and more to gather up to 75% percent of this market. In 2016, Amtrak launched its redesigned loyalty program changing the way points are earned and redeemed in response to passenger feedback and competitive realities. The reaction from travelers has been very positive. Find out what led to the change, the challenges in forming and implementing the new plan, and what the results have been since the launch.

Vicky Radke
Senior Director Amtrak Guest Rewards
12:30pm Lunch

1:30pm

MAGIC AND MACHINES IN PURSUIT OF CUSTOMER LOYALTY

Successful loyalty marketing is ambitious and bold. It means creating a bigger customer base, and then getting that big customer base to buy more and stay loyal. NBCU is proposing a new way to tackle issues around loyalty. This approach starts is centered on connecting with a base that is broad, engaged, proud of your brand and willing to advocate your brand to their network.  Nothing creates more enduring brand love, faster, and at greater scale than premium content.

 We’ll discuss the four core elements necessary to achieving this success: 1) you need a brand identity that makes people proud to buy; 2) build a base by advertising that brand to the mass market; 3) use data to further segment that base; 4) use precision media to heavy-up media into your key segments and to deliver more tailored messaging. 

Tony Effik
Senior Vice President NBCUniversal