Dallas Area ANA Region Meeting Hosted by American Heart Association
This event is over.
Brand experience is the empathetic bond between brand and consumer. A great brand experience creates a story in which the brand user (not the brand) is the hero. The true value of a great brand experience lies in the results: greater advocacy, sales, and retention.
Brands that invest in building and continually improving how people experience and interact with them establish a critical and competitive point of differentiation. To win over the consumer, brand organizations need to rethink how they do business.
This conference will focus on how your team can move consumers from buyers to loyalists to advocates by breaking down silos between marketing, sales, product design, customer service, and ecommerce, and getting everybody focused on delivering a magical brand experience.
|9:00am||Welcome and Introductions
ENGAGEMENT SAVES LIVES
The American Heart Association launched its Go Red For Women campaign in 2004 to help curb an alarming trend: less than 30% of women knew that heart disease is the No. 1 killer of women despite the fact that the number of women dying of heart disease was increasing annually. Julie Robertson will share how over the past 10 years “Go Red For Women” has successfully recruited over 1.5 million women for the movement, while engaging over 90% to make at least one healthy behavior in their life. This program has raised over $300 million for much-needed research and education while increasing awareness that heart disease kills more women than all forms of cancer combined by 54%. Learn how an effectively engagement your audience can drive dramatic action and real results - 330 fewer women now die daily from heart disease – an exciting trend we plan to continue in the next decade.
National Cause Director, Go Red For Women
PUT A RING ON IT: MOVING BEYOND SOCIAL ENGAGEMENT
GREAT BRAND EXPERIENCES START WITH ENGAGED EMPLOYEES
|11:45am||UNITING A COMPANY TO IGNITE SALES
Is your sales growth starting to flat-line or dwindle? Are you competing in a category that is shrinking? Are your marketing budgets under constant pressure? Is growth still demanded, but you seemingly have nowhere to turn? Sally Kennedy, CEO of Publicis, will share a story and case history of a multibillion-dollar brand that looked within and used the marketing department to galvanize the entire company to drive an increase in sales.
CREATING CONNECTIONS TO ELEVATE BRAND EXPERIENCES
Vice President Business Development
WRAP UP PANEL/AUDIENCE PARTICIPATION DISCUSSION