All MKC Content
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How Partnering with a Nonprofit Creates a Competitive Edge
Event Recaps December 7, 2021No Kid Hungry and Kellogg’s described some of the ways that they have worked together to their mutual advantage.
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ANA 2021 Marketing Word of the Year: Diversity
Industry Insights December 6, 2021Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The 2021 winner is “Diversity.”
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“Full Court” Content Marketing
Conference Session Videos December 3, 2021In this video, Cathay Pacific's Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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“Full Court” Content Marketing
Event Recaps December 3, 2021Faced with its toughest financial year ever, airline Cathay Pacific had to turn the tide. Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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Brands Set the Stage for Awards Season
B2C December 3, 2021With awards season around the corner, consumer brands have to make sure their real-time marketing operations are up to speed and not in any danger of missing something that suddenly goes viral.
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Creating Content for Decision Makers
Conference Session Videos December 3, 2021In this video, The Wall Street Journal shared insights, research findings, and best practices that the publication’s branded content vertical, The Trust, leverages when creating new content for partners to help them better engage key decision makers and grow their businesses.
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Creating Content for Decision Makers
Event Recaps December 3, 2021The Wall Street Journal shared insights, research findings, and best practices that the publication’s branded content vertical, The Trust, leverages when creating new content for partners to help them better engage key decision makers and grow their businesses.
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Edit to Amplify
Conference Session Videos December 3, 2021In this video, IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.
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Edit to Amplify
Event Recaps December 3, 2021IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.
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How The Wall Street Journal Determines the Best Content Mediums for Its Brand Partners
Soundbites December 3, 2021Stephanie Chang, VP and global editor of content at The Trust — The Wall Street Journal’s branded content arm — shares how her team uses data and experience to determine the best content mediums and formats to drive engagement for brand partners.
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How to Create Content Strategies that Move at the Speed of Conversation
Conference Session Videos December 3, 2021In this video, Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.
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How to Create Content Strategies that Move at the Speed of Conversation
Event Recaps December 3, 2021Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.
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How Wendy’s Became a Top Streamer on Twitch
Event Recaps December 3, 2021Wendy’s outlined the key questions its brand marketers and their agency partners asked themselves when developing a strategy and creative for introducing the brand on Twitch in a way that would grab consumer attention and lead to tangible business success.
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How Wendy’s Became a Top Streamer on Twitch
Conference Session Videos December 3, 2021In this video, Wendy’s outlined the key questions its brand marketers and their agency partners asked themselves when developing a strategy and creative for introducing the brand on Twitch in a way that would grab consumer attention and lead to tangible business success.
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Applying Artificial Intelligence to Marketing Creative Review
Event Recaps December 2, 2021American Express shared how it leverages AI and human expertise to review its creatives.
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Applying Artificial Intelligence to Marketing Creative Review
Conference Session Videos December 2, 2021In this video, American Express shared how it leverages AI and human expertise to review its creatives.
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CANVAS: Democratizing Data Through End-to-End Enterprise
Conference Session Videos December 2, 2021In this video, PepsiCo and Radically Simple Marketing shared how it democratized data across PepsiCo’s marketing organization with the creation of the CANVAS platform.
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CANVAS: Democratizing Data Through End-to-End Enterprise
Event Recaps December 2, 2021PepsiCo and Radically Simple Marketing shared how it democratized data across PepsiCo’s marketing organization with the creation of the CANVAS platform.
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Driving Transformation Through Holistic, Always-On Measurement at Kroger
Conference Session Videos December 2, 2021In this video, learn how Kroger transitioned from analytics with limited cross-functional collaboration to a trusted, modernized measurement and optimization discipline built on real-time insight and data-driven forecasting.
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Driving Transformation Through Holistic, Always-On Measurement at Kroger
Event Recaps December 2, 2021In this session, learn how Kroger transitioned from analytics with limited cross-functional collaboration to a trusted, modernized measurement and optimization discipline built on real-time insight and data-driven forecasting.
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