All MKC Content
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Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
In-House Excellence Awards December 21, 2021Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
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TD Bank Launched Its Curbside Debit Card Delivery
In-House Excellence Awards December 21, 2021The TD marketing team and its external agency identified an opportunity to define what it means to be “Unexpectedly Human” in the “new normal” of the pandemic world by delivering a breakthrough banking service.
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The Dorman Virtual Tour
In-House Excellence Awards December 21, 2021To grow awareness of Dorman's unique history and innovative capabilities, its creative team created a multimedia microsite to tell the company's story in a way that looked and felt like the real-world experience of touring Dorman's corporate headquarters.
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The Precise Formula: SkinCeuticals Consumer Centric Digital Makeover
In-House Excellence Awards December 21, 2021SkinCeuticals recognized that most of its 2019 sales could be attributed to campaigns promoting its most popular products, prompting the company to push specific products, based on consumer feedback, to drive online sales.
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To Class and Back
In-House Excellence Awards December 21, 2021Highmark Health created a toolkit, equipped with PPE, safety posters, and clinical guidance to help educators feel safe and less anxious in their return to school.
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Uncensored: Stories of Black Professionals at Deloitte
In-House Excellence Awards December 21, 2021To foster empathy and educate people about racial bias and injustice, Deloitte developed a visual series highlighting the difficult experiences Black professionals face.
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Using Amazon Landing Pages in Google Ads
In-House Excellence Awards December 21, 2021HP developed an efficient approach to using Amazon product pages in its paid search ads.
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Vikings and Metal Make a Winning Combination for this Magic: The Gathering Campaign
In-House Excellence Awards December 21, 2021Wizards of the Coast used the already existing relationship between Vikings and metal, one of its fans’ favorite genres of music, to build a multichannel campaign that leveraged social, influencers, and a first-ever Spotify partnership that promoted a new winter set of cards.
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Committed to Empowering Breast Cancer Survivors
Social Impact December 20, 2021Led by Faye Nelson, the nonprofit Casting for Recovery provides women a therapeutic technique to aid their recovery from breast cancer.
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Making Direct Mail Work for Every Generation
Knowledge Partners December 20, 2021This document contains the results of consumer research conducted by Summit Research on behalf of the United States Postal Office. Findings are broken up by generation and reveal how individuals from generation Z to baby boomers feel about direct mail, including how they use mail, their feelings on mail’s relevance and efficacy, and more.
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SMI Insights 2021 Holiday Report
Knowledge Partners December 20, 2021The SMI Insights annual holiday report examines consumer and market trends during the holiday season and provides key takeaways from the data, which will help guide marketers in future marketing decisions.
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Branding Out of Thin Air
B2C December 17, 2021Deepfake technologies, or synthetic media, have advanced rapidly in the past few years, spawning a range of applications that could have profound implications for marketers. For all its potential, however, synthetic media presents thorny ethical and legal questions for brands and organizations.
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Let’s Talk About CX: Trends in Customer Experience for 2022
Pulse December 17, 2021Last month's Pulse discussed Customer Data Platforms to manage the myriad data marketers will need to collect post-cookie. It begs the question, though: If you can't deliver an exceptional customer experience in a highly competitive world, will you even need a CDP? If you can't delight your customers, then the rest is moot; the keys to all success across a marketing organization start and end with the end-user: the consumer. The resources here discuss some of the ways CX will evolve in 2022.
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Brand Activation Legal Committee: December 2021
Conference Session Videos December 16, 2021For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.
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Industry Pulse Survey: The Role of Email in Identity Post Third-Party Cookies
Knowledge Partners December 16, 2021LiveIntent shared findings from a March 2021 survey of 200 senior marketing and publishing executives on their approaches to using email as a marketing tool.
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iOS 15: Apple Pushes Consumer Privacy Further with Email Protection
Pulse December 16, 2021Apple announced earlier this year that with the update to their operating system with iOS 14, consumers would have more control over the information that apps could track via the IDFA (we explored the effect this would have on marketers here). Now with the announcement of iOS 15, Apple is putting yet more control in the hands of consumers by extending privacy protection to email and other often-used services on all their devices.
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Marketers in the Metaverse of Madness: VR, Crypto, Communities, Gaming, E-Commerce, and More Converge
Pulse December 16, 2021The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters.
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Mobile Advertising: Are You Losing Millions to Fraud?
Event Recaps December 16, 2021Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.
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Four Things Marketers Need to Know About OOH for 2022
Partner Content December 16, 2021Changes wrought by the pandemic offer marketers the opportunity to leverage new technologies in out-of-home advertising. Here are four things marketers should consider about OOH in 2022.
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The New Marketer Must-Have: The Creative Stack
Webinar Rewinds December 16, 2021In this webinar, Shutterstock’s VP of Innovation, Chip Schenck, discussed the main components of the new creative stack and shared best practices for how marketers are leveraging data to improve each part of the creative process.
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