All MKC Content
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Moose Toys and AdColony Spin the Wheel of Success for Collins Key
Smarties Awards December 28, 2021To promote its new Collins Key toy line, Moose Toys partnered with AdColony for a mobile campaign featuring a product video and interactive components.
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Move What Matters
Smarties Awards December 28, 2021In 2021, in the midst of the pandemic, when public health depended on people limiting their movements, Uber launched a campaign to discourage people from using its mobility service.
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Nautilus Lights Up Guangzhou
Smarties Awards December 28, 2021To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.
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Ocean Spray Makes a Splash Leveraging InMarket’s Moments
Smarties Awards December 28, 2021Ocean Spray created a campaign that brought snackers back into convenience stores, amid the pandemic, by using targeted mobile advertising providing consumers with information about its product’s precise location in a shopper’s local convenience store.
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OnePlus Diwali Balcony Campaign
Smarties Awards December 28, 2021OnePlus leveraged AR technology to help people send positive affirmations to their friends and families and celebrate Diwali during the pandemic.
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Pepsi Black’s Virtual Band Experience
Smarties Awards December 28, 2021Pepsi recruited the help of virtual idol band K/DA to drive awareness of Pepsi Black, the company’s healthier, sugar-free option, and gain relevance among China’s gaming community of more than 400 million people.
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Pepsi x Rap Viet — The Hip Hop Launch
Smarties Awards December 28, 2021Pepsi leveraged Rap Viet, a Vietnamese talent-seeking rap competition, to generate awareness of its zero-calorie beverage among generation Z consumers.
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Pepsi’s Social E-commerce Platform
Smarties Awards December 28, 2021Pepsi created a social e-commerce platform, leveraging chatbot technology, to drive sales and connect with its customers during the pandemic.
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Play+ NCAA Basketball Playoffs Promotion
Smarties Awards December 28, 2021Play+ created a mobile basketball game to engage bettors during the NCAA basketball tournament, and compel them to fund their bettor accounts.
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Promoting a Credit Card to Millennials with a Message of Inclusivity
Smarties Awards December 28, 2021Bank of Montreal Financial Group appealed to millennials with a message of inclusivity trumpeted by Priyanka, the winner of RuPaul’s Drag Race in Canada.
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Promoting Acceptance with a Digital PSA
Smarties Awards December 28, 2021The Ad Council and the American Immigration Council strove to promote a message of acceptance for immigrants to the United States.
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Promoting Samsung with a K-Pop TikTok Jingle
Smarties Awards December 28, 2021To appeal to generation Z, Samsung created a TikTok challenge featuring the music and dancing of K-pop stars BLACKPINK.
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Promoting Tea Consumption in Vietnam
Smarties Awards December 28, 2021Lipton capitalized on dynamic creative optimization to promote tea consumption throughout the day in Vietnam.
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QQ Star Milk x Discovery's Kenyan Safari
Smarties Awards December 28, 2021QQ Star partnered with the Discovery Channel to provide parents with a fully-immersive and fun learning experience on social media, designed to educate their children about nature and wildlife.
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Redoxon — Turn Your Guilty Pleasure into Healthy Pleasure
Smarties Awards December 28, 2021Redoxon leveraged social media, influencers, and tutorial videos to compel consumers to use its immune boosting tablet as an ingredient in their daily meals.
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Rexona Move More
Smarties Awards December 28, 2021Deodorant and antiperspirant company, Rexona, created four targeted ads and a stay-at-home marathon to encourage people to stay active and increase sales during the pandemic.
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Safety4All — Love, Like Safety, Does Not Discriminate
Smarties Awards December 28, 2021Lifebuoy created a story highlighting the insecurities the LGBTQ+ community faces in Vietnam to drive advocacy for LGBTQ+ rights and compel millennial and generation Z consumers to carry hand sanitizer to protect them from COVID-19.
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Samsung Used Influencers to Promote Its New S21 Phone
Smarties Awards December 28, 2021Samsung used influencers to create user-generated content about its new S21 phone and incorporated the content into its first virtual flagship store in Taiwan.
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They Will See You
Smarties Awards December 28, 2021P&G strove to promote visibility for LGBTQ people and fight stereotypes.
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This Campaign Shed Light on Suicide Rates
Smarties Awards December 28, 2021U.S. sales of guns and ammunition are soaring and living conditions due to COVID-19 regulations have led to loneliness, isolation, and despair — a lethal combination exacerbating not only the risk of suicide in general, but gun suicide in particular.
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