All MKC Content
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Vollrath Created a Premium Online Experience
B2 Awards August 12, 2021Vollrath created a best-in-class online experience, fully optimized for mobile and search engines, laying the groundwork for e-commerce functionality.
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We’re All In
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation (WEDC) used the power of marketing to bring people, businesses, and communities together to fight the devastating impact of the pandemic.
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We’re All In for Small Business Saturday
B2 Awards August 12, 2021The Wisconsin Economic Development Corporation leveraged social channels to connect consumers to small businesses committed to safe practices, online services, and curbside offerings amid the pandemic.
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What Deloitte’s Back-to-School Study Showed
B2 Awards August 12, 2021The Deloitte back-to-school and back-to-college campaign focused on consumers and retailers in the U.S. Surveys targeted parents with at least one child attending school in grades K through 12 or heading to college; the overall campaign also targeted retailers nationwide.
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Where LEGO’s Digital Creative Director Finds His Inspiration
Soundbites August 12, 2021James Gregson, digital creative director The LEGO Group, shared some of the ways he and his creative team get and stay inspired.
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Zekelman Industries — Make It Here
B2 Awards August 12, 2021Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.
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Becoming Innovative and Creative with Experiential Activation in the Age of COVID
Event Recaps August 11, 2021Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.
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Becoming Innovative and Creative with Experiential Activation in the Age of COVID
Conference Session Videos August 11, 2021In this video, Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.
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Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing
Webinar Rewinds August 11, 2021What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.
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Building a Heritage Brand Through Doing and Saying
Conference Highlights August 11, 2021Sun-Maid reimagined brand growth with a “do” stance that connected consumers’ heads and hearts.
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Building a Heritage Brand Through Doing and Saying
Conference Session Videos August 11, 2021In this video, Fernando Herrera, vice president of marketing at Sun-Maid, shared the story of how its Board of Imagination came to life. The company had achieved 98 percent awareness, but still essentially had a relevancy opportunity.
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Building a Heritage Brand Through Doing and Saying
Event Recaps August 11, 2021Fernando Herrera, vice president of marketing at Sun-Maid, shared the story of how its Board of Imagination came to life. The company had achieved 98 percent awareness, but still essentially had a relevancy opportunity.
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Building Local Brand Relevance as a Global Brand
Event Recaps August 11, 20213M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Building Local Brand Relevance as a Global Brand
Conference Highlights August 11, 2021When activating internationally, it’s critical for brands to demonstrate relevance to local needs.
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Building Local Brand Relevance as a Global Brand
Conference Session Videos August 11, 2021In this video, 3M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Innovation and Ideation
Conference Highlights August 11, 2021Improvisation skills can help you effectively ideate in the moment with your audience.
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Innovation and Ideation
Conference Session Videos August 11, 2021In this session, Second City used the fundamentals of improvisation — the same skills its actors use on stage — to show marketers how it can be applied to the ideation process by using the mentality of failing hard and failing fast.
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Inspiring a New Generation of Outdoor Athletes
Conference Highlights August 11, 2021Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.
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Inspiring a New Generation of Outdoor Athletes
Conference Session Videos August 11, 2021In this video, Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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Inspiring a New Generation of Outdoor Athletes
Event Recaps August 11, 2021Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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