All MKC Content
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3D Printing in Support of COVID-19 Containment Efforts
B2 Awards August 12, 2021During the pandemic, HP’s 3D printing business worked with its colleagues in the industry to help produce the supplies that medical professionals were facing shortages of.
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A Redesigned Website Drives Leads and Revenue
B2 Awards August 12, 2021Dude Solutions redesigned its website to project warmth and charisma, ease navigation, and drive growth.
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Avocados From Mexico Certificate Program
B2 Awards August 12, 2021Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.
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BNY Mellon Corporate Website Redesign
B2 Awards August 12, 2021In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.
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BNY Mellon Visual Brand Redesign
B2 Awards August 12, 2021BNY Mellon undertook a dynamic reinvention of its visual brand, building on the company’s strong legacy and ethos.
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Event Recaps August 12, 2021Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation
Conference Session Videos August 12, 2021In this video, Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.
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Building Connections for Life
B2 Awards August 12, 2021At the beginning of the pandemic, with scientists the world over needing connections to products, services, and expertise to power their therapies and vaccines, the “Connections for Life” campaign boldly challenged what customers knew (or thought they knew) about Thermo Fisher Scientific’s Gibco brand.
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Cat Trial 9: PAC-MAN
B2 Awards August 12, 2021Caterpillar promoted its construction equipment by using it to create a life-size game of PAC-MAN.
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CMOs and Creators Meet Up on YouTube
B2 Awards August 12, 2021A new video series by YouTube Advertising delivered insightful conversations with Marc Pritchard of P&G, Jen Sey of Levi’s, and Gail Gifford of WW — advertisers who were joined by YouTube creators Marques Brownlee, Liza Koshy, and Alisha Marie. They discussed using your voice for good, diversity, trust, and community building.
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Coldwell Banker Global Luxury’s Transformation
B2 Awards August 12, 2021Coldwell Banker Global Luxury, a sub-brand of Coldwell Banker, was charged with creating an identity standards rulebook that would guide the look, feel, and voice of its marketing.
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Consumer Perspectives on Online Activity Tracking
Research Reports August 12, 2021This 2021 research focused on current consumer perspectives related to online tracking, opt-in vs. opt-out, and the process associated with each of these experiences on iOS given their recent launch of the ATT prompt.
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Cox Business Strikes a Chord with Pandemic-Affected Small Businesses
B2 Awards August 12, 2021With a distinctive visual style and messaging, Cox Business resonated with small business owners grappling with the pandemic and achieved a 59 percent increase in marketing-driven demand.
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Creativity for Good: Activating a Brand Asset with Purpose
Conference Session Videos August 12, 2021In this video, Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Creativity for Good: Activating a Brand Asset with Purpose
Event Recaps August 12, 2021Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Conference Session Videos August 12, 2021In this video, Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021
Event Recaps August 12, 2021Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.
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Empowering Creativity for All to Create Change
Event Recaps August 12, 2021Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Empowering Creativity for All to Create Change
Conference Session Videos August 12, 2021In this video, Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.
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Ernst & Young Teams Up with CNBC on Pandemic Content Series
B2 Awards August 12, 2021Ernst & Young created a 38-episode video series that featured EY thought leaders tackling timely topics related to the pandemic in a compact interview format tailor-made for the C-suite audience.
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