All MKC Content
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How MightyHive and S4Capital Helped Ace Hardware Become the Helpful Digital Place
Knowledge Partners June 27, 2021This case study shares how Ace Hardware developed solutions that extended the brand’s stellar reputation to the digital realm by building a new Ace Hardware mobile app experience, helping the marketing team achieve its customer loyalty goals and laying the foundation for long-term success.
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The State of CTV Advertising
Knowledge Partners June 27, 2021This report spotlights Innovid and Digiday’s research findings about the CTV advertising journey, as well as what brand marketers are prioritizing to reach viewers through CTV.
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Understanding the Agency Financial Model and the Impact on Pricing Negotiations
Event Recaps June 27, 2021This workshop reviews the fundamentals of the financial structure of marketing service firms and how they price.
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An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying
Knowledge Partners June 26, 2021In this report, VAB highlights the unique attitudes and buying behaviors of four distinct marketer groups: agency teams managing larger and smaller-budgeted clients and their brand marketer counterparts.
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Consumers Hit Play on Interactive Ads
B2C June 25, 2021Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.
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Q1 2021 Video Benchmarks from Extreme Reach
Knowledge Partners June 25, 2021This report provides an industry-wide snapshot and identifies additional trends across performance metrics for video advertising.
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Brand Activation Legal Committee: June 2021
Conference Session Videos June 24, 2021For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.
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Coloring a Diverse and Inclusive World
Event Recaps June 24, 2021Crayola discussed its partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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Creating Authenticity and Finding Soul
Event Recaps June 24, 2021Disney discussed releasing its film, Soul, authentically and inclusively during the pandemic.
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The Addressability and Identity Renaissance
Partner Content June 24, 2021Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.
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Safeguarding Your Digital Campaigns for a Cookieless World
Webinar Rewinds June 24, 2021With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising will enter unchartered waters. In this webinar, learn more about the new set of challenges emerging for the digital marketer.
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Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan
Webinar Rewinds June 24, 2021While the pandemic altered marketing plans for every brand, the economic recovery is well underway. In this webinar, learn how OOH is poised to power brands to greater success in 2021.
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Break the Cycle with Data: How Creative Can Change Consumer Behaviors
Webinar Rewinds June 23, 2021In this webinar, learn why marketers need new data-driven solutions to help them understand changing consumer behaviors, make better decisions, and evolve creative strategies.
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Cisco’s In-House Agency Complements Agency Partnerships
B2B June 23, 2021Patti Cocciolo, senior director of global brand marketing at Cisco, says starting the company’s in-house agency, The Hatch, took a “leap of faith.” But the move has proved beneficial for the tech giant’s marketing efforts. The in-house team brings an institutional knowledge of the company to the table while relations with outside agencies are a lot closer and more productive.
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Creative Feedback Checklist for Marketers
ASK Answers June 23, 2021This checklist excerpted from the ANA’s members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don’ts that will help guide marketers in giving their agencies effective and actionable feedback.
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Innovative Strategies for Modern Marketing Success
Knowledge Partners June 23, 2021In this article from Theorem, learn how organizations with the ability to create flexible marketing planning develop agile marketing technology, dynamically collect and use data, and continually optimize organizational efficiency can succeed.
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Minter Dial on Becoming a Better Leader
Beyond Profit Podcast June 23, 2021In this episode of Beyond Profit, author Minter Dial joins host Ken Beaulieu to discuss his new book "You Lead: How Being Yourself Makes You a Better Leader," how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.
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NFTs: What Are They and How Is This Relevant to the Marketing Industry?
Webinar Rewinds June 23, 2021In this webinar, get a broad overview of the NFT market and learn about some of the implications of how NFTs may impact the marketing and advertising industry.
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draftLine Enables Anheuser-Busch to Make Agile and Data-Driven Creative
Event Recaps June 22, 2021draftLine shared how it capitalizes on social listening to keep Anheuser-Busch culturally relevant and engaged with trending online conversations.
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Stop & Shop’s Creative In-House Agency
Event Recaps June 22, 2021Stop & Shop shared four lessons learned in the course of establishing its own in-house design and production team.
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