All MKC Content
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Innovating Today, Envisioning Tomorrow: The Path to Convergence
Conference Session Videos July 8, 2021In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.
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The Three Roles of Creative in Marketing
Conference Session Videos July 8, 2021In this video, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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The Three Roles of Creative in Marketing
Event Recaps July 8, 2021In this session, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Conference Session Videos July 8, 2021In this video, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots
Event Recaps July 8, 2021In this session, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.
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Why Video Out-of-Home Can’t Be Overlooked
Partner Content July 8, 2021With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.
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B2B Marketers Get Up Close and Personal (Possibly)
B2B July 7, 2021Most B2B professionals taking part in a recent survey say that building a human connection with their buyers has become more important to closing sales since March 2020, when the pandemic hit. Nevertheless, many B2B marketers continue to struggle with cultivating a personalized approach to getting their message out.
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Brian Tomlinson on High-Purpose Companies
Beyond Profit Podcast July 7, 2021In this episode of Beyond Profit, Brian Tomlinson with Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.
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Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation
Webinar Rewinds July 7, 2021In this webinar, hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights on how doing the right thing results in the right thing to do.
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Brands Crank Up Efforts to Diversify Their Product Portfolios
B2C July 2, 2021For marketers diversifying their product portfolios, the aim is to build on the existing strengths of a brand while actively engaging a new set of customers. But in pursuing such a strategy, marketers have to be careful not to dilute the characteristics that have made their company so popular already.
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The New Consumer Contract, with Erich Joachimsthaler of VIVALDI
Marketing Futures Podcast July 2, 2021Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Ph.D., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?
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Role of Self-Regulation in the Digital Ad Space
Ethics Issue Alerts July 1, 2021Technological advancements, big-tech privacy moves, regulatory and legislative changes continue to shape the digital advertising landscape. ANA, DAA, and PRAM offer committees, guidance, principles, and other resources to help your company stay abreast of these issues.
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Cannes Condensed: Crisis Shapes Character and Fuels Creativity
Knowledge Partners June 30, 2021A condensed view of six key themes and learnings from the Cannes Lions events, supported by examples from the Festival and with ideas for additional reading.
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Marketing Cloud Best Practices for Publishers
Knowledge Partners June 30, 2021This article from Theorem summarizes best practices for publishers using marketing cloud technologies.
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Marketing to Small Businesses in a Post-Pandemic World
Conference Session Videos June 30, 2021In this video, Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Marketing to Small Businesses in a Post-Pandemic World
Event Recaps June 30, 2021Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Overview of the 2021 ANA Advertising Financial Management Conference
Conference Highlights June 30, 2021In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.
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Up Your Email Marketing Game Through Testing and Optimization
Webinar Rewinds June 30, 2021In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.
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What Marketers Need to Know About Google Analytics
Webinar Rewinds June 30, 2021In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.
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Ad-Effectiveness and Efficiencies in a Cookie-Less Market
Conference Highlights June 29, 2021The brand imperatives for controlling media investments are better insights, more value, and an identity focus.
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