All MKC Content

Marketing experts at Theorem and Liveclicker share proven best practices for digital marketers to boost customer engagement and increase sales conversions.

A recent study provides brand managers with a window into how the pandemic has altered consumer behavior, as people take stock of their lives and recalibrate what’s truly important to them. With nearly 40 million Americans on the move and major changes in the workplace due to the crisis, marketers will have to recalculate their communications strategies and avoid “Before Times” thinking.

Being inclusive and promoting messages of unity and equality is a function of external messaging, corporate culture, and hiring. Inclusivity, and achieving racial justice, means representation, and most important, instilling priorities that meets everyone’s needs.

In this webinar, learn everything you need to know about entering the 2021 Genius Awards to win your chance at industry recognition and a portion of the $100,000 prize pool to be donated to the charity of your choice.

In this episode of Beyond Profit, Patagonia's Vincent Stanley explains what purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, and the next steps in Patagonia's journey to make a difference.

Major B2B brands bring several advantages to the market compared to smaller businesses and startups, including brand recognition, significant resources, and longtime relationships with customers and suppliers. But when it comes to leveraging their own data for opportunistic growth — not just incremental performance gains — B2B marketers lag behind their entrepreneurial competitors and could be ceding precious market share.

Learning how to navigate the emerging influencer-marketing landscape can be intimidating. Here are some tips to help nonprofits succeed, with insights from nonprofit leaders and industry insiders.

Studies show that diverse teams are more innovative, have higher collective intelligence, and are better at making decisions and solving problems. In this session, attendees will learn research-based strategies for successfully developing diverse and inclusive legal teams.

The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.

This webinar featured an important discussion between ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and esteemed industry panelists centered on disseminating truthful and trusted information on COVID among at-risk populations.

This session analyzed, interpreted, and discussed the importance and impact of social and environmental issues on the reputation of companies.

In-housing is everywhere in marketing land. Marketers are “in-housing” creative and media and everything else in between. In this session, hear some practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated.

In this report, RRD Marketing Solutions discusses the need for usability testing and offers guidance on creating a seamless online experience for consumers.

Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.

This panel will focus on legal watchouts and common issues in esports and video game sponsorships/partnerships and related value-add opportunities and present best practices for negotiating the esports and game integration deals.

Brex Inc. launched a multi-channel campaign, leveraging OOH, paid, SEO, email, PR, and social to create a sense of excitement surrounding a surprise product announcement.

In this report, OAAA shares a case study from DC Lottery showcasing how the company used a 1920’s themed VIP event and ticket design to drive awareness of its Roaring Cash scratcher ticket.

In this session, the ANA's Group Executive Vice President and Executive Director of the Partnership for Responsible Addressable Media (PRAM), Bill Tucker, and Venable LLP’s Chairman, Stu Ingis, will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.

5 questions for Angie Moore, chief individual fundraising officer for CARE and 2021 Max Hart Achievement Award recipient.

Knowing the real reasons donors give can help grow your major giving pipeline.