All MKC Content
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OAAA OOH Case Study: Comedy Central
Knowledge Partners April 27, 2021In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.
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Why Gamers Love Mountain Dew
Event Recaps April 27, 2021Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
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Why Gamers Love Mountain Dew
Conference Session Videos April 27, 2021In this video, Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
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2021 B2B Marketing Conference Event Recap
Industry Insights April 26, 2021The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.
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Primer to Sustainability Agencies
Knowledge Partners April 25, 2021Global consultancy R3 provides detailed insights into sustainability agencies. This primer also lists some sustainability agencies and provides case studies on how leading brands have worked with agencies on effective sustainability messaging.
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Sustainability Agency Family Tree
Knowledge Partners April 25, 2021This infographic from global consultancy R3 contains a family tree of sustainability agencies categorized by key services provided in the areas of integrated solutions; concepts and ideas; amplifying the message; putting values into action; and roadmaps and frameworks.
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Advertising for Political Office Is a Never-Ending Campaign
B2C April 23, 2021Political campaigns are chasing a growing number of independent voters, with the ad budgets to show for it. While linear TV still commands top dollar, social media channels are maintaining their share, despite bans on some or all political advertising during the 2020 election.
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Chasing Trends vs. True Empathy in Influencer Marketing
Event Recaps April 23, 2021Jason Y. Lee, founder and CEO of Jubilee Media, and Evan Sigel, Jubilee's head of brand partnerships, presented case studies that demonstrate why empathizing with audiences is more important than ever, and discussed how brands can deepen their connection with consumers.
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Measuring Influencer Marketing ROI
Event Recaps April 23, 2021Kelly Cagney, director of global marketing for Turtle Wax, presented a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of tracking influencer ROI.
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Rethinking B2B Marketing
Knowledge Partners April 23, 2021Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.
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Why Is B2B Marketing So Irrational? Buyers Have Feelings Too
Knowledge Partners April 23, 2021The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.
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Navigating Narratives
Partner Content April 22, 2021Brands willing to stand behind a cause that jives with people’s own beliefs will earn their loyalty and support, but it’s impossible to align with everyone all the time. When a person or company aligns with a certain cause, they risk alienating people on the other side. Organizations have to figure out how to handle polarizing narratives and which side of an issue, if any, they choose to support.
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Advancing Global Trade with Blockchain
Event Recaps April 22, 2021IBM's Veena S. Pureswaran discussed how to modernize rules to create a scalable business environment, introduce interoperable standards to connect digital platforms and technologies, and support industry to modernize digital systems and processes.
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Brand Activation Legal Committee: April 2021
Conference Session Videos April 22, 2021For April’s meeting, attorneys from Davis+Gilbert LLP provided updates on recent FTC and NAD activity, copyright and trademark updates, and related developments in privacy law.
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Designing a Test and Learn Culture in Modern Retail
Event Recaps April 22, 2021Recently, Target discussed some of the methods and techniques that have contributed to the success of Target's test and learn culture.
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The Global CMO Growth Council B4H Summit
CMO Content April 22, 2021With its inaugural B4H Summit, the Global CMO Growth Council is reframing the role of marketing from B2B or B2C, to B4H — "Brands for Humans."
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Actionable Content and the Collapse of the Purchase Funnel
Conference Session Videos April 21, 2021In this video, learn how in its work with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Actionable Content and the Collapse of the Purchase Funnel
Event Recaps April 21, 2021Working with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Building and Engaging Communities in a Virtual World
Conference Highlights April 21, 2021To keep its community engaged during the pandemic, Poshmark re-envisioned and re-invented its live events platform.
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Building and Engaging Communities in a Virtual World
Conference Session Videos April 21, 2021In this video, learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
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