All MKC Content
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Session Videos April 20, 2021In this video, Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Event Recaps April 20, 2021Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Highlights April 20, 2021The pandemic has accelerated L'Oreal’s digital transformation to the point where e-commerce is now its biggest market.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Session Videos April 20, 2021In this video, L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Event Recaps April 20, 2021L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.
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How Bud Light Hijacked the Console Wars
Conference Session Videos April 20, 2021In this video, learn how Bud Light appealed to gamers with a device that combined a gaming console with a projector and a beer koozie.
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How Bud Light Hijacked the Console Wars
Event Recaps April 20, 2021Bud Light appealed to gamers with a device that combined a gaming console with a projector and a beer koozie.
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How Ferrara Is Sharing Delight Through Content and Experiential Activations
Conference Session Videos April 20, 2021In this video, learn how Ferrara capitalized on gaming and influencers to promote its line of candies.
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How Ferrara Is Sharing Delight Through Content and Experiential Activations
Event Recaps April 20, 2021Ferrara capitalized on gaming and influencers to promote its line of candies.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Highlights April 20, 2021For Kroger, customer engagement during the pandemic has hinged on a clear value exchange and trust through empathy.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Session Videos April 20, 2021In this video, Kroger shared how it used animation to demonstrate empathy for its customers and how it adapted to the pandemic.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Event Recaps April 20, 2021Kroger shared how it used animation to demonstrate empathy for its customers and how it adapted to the pandemic.
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Infographic: The Future of MarTech
Research Infographics April 20, 2021An infographic on martech stacks from ANA Marketing Futures.
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Opening Remarks
Conference Session Videos April 20, 2021ANA Senior Vice President, Brand Activation, Mike Kaufman, delivered the opening remarks at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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Perceptions of Progress: Generational Views of Equality
SeeHer April 20, 2021SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.
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QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Conference Session Videos April 20, 2021In this video, hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
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QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Event Recaps April 20, 2021Hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
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The Future of MarTech
Research Reports April 20, 2021Learn the ins and outs of marketing technology (martech) in this report from ANA Marketing Futures.
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Ad Council's Playbook to Get Everyone Vaccinated Is Amazing
Industry Insights April 19, 2021The Ad Council and the COVID Collaborative are leading a movement to educate people in the U.S. and encourage people getting the COVID-19 vaccines.
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Budweiser and Lyft Launch Giveaways for People Who Get COVID-19 Vaccine
Industry Insights April 19, 2021As a way to incentivize people receiving the COVID-19 vaccines, companies are doing giveaways if someone can prove they were vaccinated (such as showing their vaccination card). For brands, it raises awareness while also promoting the importance of public health.
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