All MKC Content
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Loyalty Programs
Conference Session Videos November 10, 2020Join a panel of experts as they discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventurers, privacy, franchise, antitrust, and even civil rights.
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Loyalty Programs
Event Recaps November 10, 2020Join a panel of experts as they discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventurers, privacy, franchise, antitrust, and even civil rights.
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New FTC Guides for Negotiating and Monitoring Influencer Agreements
Conference Session Videos November 10, 2020In this video, industry experts shared insights about what should go into influencer contracts, along with practical tips on how to manage those contracts and influencer relationships to ensure compliance and limit liability.
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New FTC Guides for Negotiating and Monitoring Influencer Agreements
Event Recaps November 10, 2020Jim Dudukovich, of counsel at Barnes & Thornburg; Craig Moore, senior counsel at Wells Fargo; Leah Stupak, senior counsel at Google; and Jane Pollack, chief marketing and advertising counsel at Uber shared insights about what should go into influencer contracts, along with practical tips on how to manage those contracts and influencer relationships to ensure compliance and limit liability.
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Original Content in Films and Other Deals
Conference Highlights November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
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Original Content in Films and Other Deals
Conference Session Videos November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
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Original Content in Films and Other Deals
Event Recaps November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
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Price and Sales Advertising
Conference Highlights November 10, 2020This session will cover recent enforcements and actions in the areas of sale and price advertising, and best practices for compliance and risk mitigation. It will also address hot topics such as price gouging, automatic subscription billing, New York’s new Gendered Pricing Law, the FTC’s warning about “dark patterns” and more.
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Price and Sales Advertising: Case Studies and Workshop
Event Recaps November 10, 2020This session will cover recent enforcements and actions in the areas of sale and price advertising and best practices for compliance and risk mitigation.
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Real Time Marketing
Conference Highlights November 10, 2020This section will explore the key issues in social media and real-time marketing with a unique team of panelists.
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Real-Time Marketing
Event Recaps November 10, 2020This section will explore the key issues in social media and real-time marketing with a unique team of panelists.
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Regulated Industries: Alcohol and CBD Marketing Issues
Conference Session Videos November 10, 2020This session will explore the regulatory frameworks for CBD, hemp-derived products, and alcohol and provide an update on hot topics and litigation risks in CBD and alcohol marketing.
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Regulated Industries: Alcohol and CBD Marketing Issues
Event Recaps November 10, 2020This session will explore the regulatory frameworks for CBD, hemp-derived products, and alcohol and provide an update on hot topics and litigation risks in CBD and alcohol marketing.
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Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time
Webinar Rewinds November 10, 2020In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.
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What’s Truly IRL? A Conversation About Virtual Influencers
Event Recaps November 10, 2020Senior digital marketing manager from Avocados From Mexico Jorge Almeida discussed virtual influencers and how they can be used to tell brand stories.
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Connecting at a Distance: How Honeywell Is Embracing Virtual Brand Experiences
Webinar Rewinds November 9, 2020In this webinar, Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way.
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