All MKC Content
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The Home Depot. Growing E-Commerce Within a $100 Billion+ Retailer
Event Recaps April 4, 2019The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.
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Upcoming Research on TV Advertising in a Connected World
Event Recaps April 4, 2019The shift to viewing content through internet-enabled/streaming devices, or what we call connected TV (CTV), is surging — over 55 percent of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry toward a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.
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Crate & Barrel: The Future of E-Commerce
Event Recaps April 3, 2019In this session, Anne Riley Franger, Senior Director of Digital Strategy and Operations at Crate and Barrel shared how the company is transforming their e-commerce experience and processes using next-gen product visualization technologies.
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Customer Experience: How to Create Value and Build Your Brand Through Event Education
Webinar Rewinds April 3, 2019How do you ensure that event education, including workshops, seminars, forums, panels, and general sessions, is providing value to both the attendees and your brand? In this webinar, Jeff Youngs, Executive Producer at GES Events, revealed the true value of attendee education.
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GE Transportation: Engineering User Experience for the Future
Event Recaps April 3, 2019In this session from Richard Baker, Global Director of User Experience at GE Transportation, learn how the company has used design-led thinking to transform their user experience for the future consumer.
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Hitting All the Right Notes
B2C April 3, 2019Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.
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Snackable Content Strategies to Win with Gen Z
Webinar Rewinds April 3, 2019In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.
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The Future of Search: Voice and Visual
Event Recaps April 3, 2019Dan Golden, President and Chief Search Artist at Be Found Online, covered some of the big themes and changes facing the world of search marketing — from the continued rise of voice search to the burgeoning technology around visual and video recognition.
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Digitalizing a Loyalty Program: The Detroit Lions’ Approach
Event Recaps April 2, 2019The Detroit Lions discussed how marketers developed a mobile app for the team’s loyalty program.
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How HSBC Generates Loyalty with AI
Event Recaps April 2, 2019Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.
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Tech Adoption Lags Across the Healthcare Spectrum
Partner Content April 2, 2019Brands are missing the boat when it comes to spurring the market for wearable medical devices.
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Providing Customers with Speed, Adaptability, and Loving Attention
Event Recaps April 2, 2019Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.
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Revamping a Loyalty Program: Shinola’s Approach
Event Recaps April 2, 2019Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.
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Social Listening and Engagement: Some Approaches by Microsoft
Event Recaps April 2, 2019Microsoft described its “proactive” and “reactive” approaches to digital social engagement.
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Quick Bits for the Week of April 1, 2019
B2C April 1, 2019What marketers need to know this week: Apple launches its first credit card, McDonald’s harnesses the power of AI, and more.
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Talent and Recruitment
Insight Briefs April 1, 2019The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an evolving digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.
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Address for Success: How Addressable TV Delivers Full-Funnel Outcomes
Knowledge Partners March 29, 2019This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.
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High-Stakes Leadership in a Post-B2B World
Knowledge Partners March 29, 2019Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.
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Lexus and its Black Panther Partnership
Event Recaps March 29, 2019Lexus shared the ways it targeted affluent, influential, and tech-savvy customers via its partnership with Marvel’s superhero movie Black Panther.
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Reese’s Candy Converter
Event Recaps March 29, 2019Reese’s leveraged a simple but powerful consumer insight to create a Halloween activation that captured attention and market share during the brand’s most important holiday season.
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