All MKC Content
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Marketing to Asian-American Consumers: Some Examples from McDonald’s
Event Recaps March 20, 2019McDonald’s shared some of its approaches to reaching Asian-American consumers.
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Maximizing your Brand Showcase on Amazon
Event Recaps March 20, 2019LG discussed its learnings and best practices on building a compelling brand showcase on Amazon that highlights the full brand portfolio.
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Measuring Progress on Measurement
Conference Highlights March 20, 2019Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.
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Measuring Progress on Measurement
Conference Session Videos March 20, 2019In this video, learn how the Media Rating Council (MRC) develops measurement standards and offers audits and accreditations to improve the quality and transparency of digital ad performance.
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Measuring Progress on Measurement
Event Recaps March 20, 2019To improve the quality and transparency of digital ad performance, Media Rating Council (MRC) develops measurement standards and offers audits and accreditations.
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Negotiating Contracts with Agencies
Conference Session Videos March 20, 2019In this video, explore the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.
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Negotiating Contracts with Agencies
Event Recaps March 20, 2019This session explored the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Conference Highlights March 20, 2019Simplification and standardization are driving an industry initiative to create a new paradigm for consumer privacy.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Conference Session Videos March 20, 2019The current U.S. consumer privacy model includes narrow laws and self-regulatory codes. In this video, learn about a new paradigm that standardizes the issue at the federal level and may be better suited for consumers, brands, and the economy.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Event Recaps March 20, 2019The current U.S. consumer privacy model includes narrow laws and self-regulatory codes, but a new paradigm that standardizes the issue at the federal level may be better suited for consumers, brands, and the economy.
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Overview of the 2019 ANA Advertising Law & Public Policy Conference
Conference Highlights March 20, 2019Get a two-minute overview of the 2019 ANA Advertising Law & Public Policy Conference.
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Shopper Marketing: The Good, the Bad, and the Ugly
Event Recaps March 20, 2019WD Partners shared the latest data from its annual study coupled with the trends, successes, and failures shaping the future of retail.
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We Deserve Better
Knowledge Partners March 20, 2019Agency Mania Solutions shared advice for how to improve client/agency collaborations.
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2019 ANA Advertising Law & Public Policy Conference — Opening Remarks
Conference Session Videos March 19, 2019ANA Chief Executive Officer Bob Liodice delivered the opening remarks at the 2019 ANA Advertising Law & Public Policy Conference.
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A Mandate for Diversity and Inclusion
Event Recaps March 19, 2019A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.
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Advertising in the Washington Labyrinth
Conference Session Videos March 19, 2019In this video, ANA's Dan Jaffe provided an update on important advertising and marketing legislative, regulatory, and legal issues.
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Advertising in the Washington Labyrinth
Event Recaps March 19, 2019ANA's Dan Jaffe provided an update on important advertising and marketing legislative, regulatory, and legal issues.
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Compelled Speech and the Evolving Commercial Speech Doctrine
Event Recaps March 19, 2019This presentation examined the law concerning the government’s ability to compel speech, following last term’s Supreme Court decision in National Institute for Family & Life Advocates v. Becerra. It also explored some implications of the California Consumer Privacy Act of 2018, widely touted as the strictest in the nation.
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Enhancing Trust Between Marketers and Agencies
Research Reports March 19, 2019The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.
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Establishing Trust in Influencers and Third Parties
Conference Highlights March 19, 2019In a real-time social media world, marketers have to provide “micro”-influencers with guidelines to minimize risk.
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