All MKC Content
-
Tech Adoption Lags Across the Healthcare Spectrum
Partner Content April 2, 2019Brands are missing the boat when it comes to spurring the market for wearable medical devices.
view -
Providing Customers with Speed, Adaptability, and Loving Attention
Event Recaps April 2, 2019Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.
view -
Revamping a Loyalty Program: Shinola’s Approach
Event Recaps April 2, 2019Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.
view -
Social Listening and Engagement: Some Approaches by Microsoft
Event Recaps April 2, 2019Microsoft described its “proactive” and “reactive” approaches to digital social engagement.
view -
Quick Bits for the Week of April 1, 2019
B2C April 1, 2019What marketers need to know this week: Apple launches its first credit card, McDonald’s harnesses the power of AI, and more.
view -
Talent and Recruitment
Insight Briefs April 1, 2019The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an evolving digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.
view -
Address for Success: How Addressable TV Delivers Full-Funnel Outcomes
Knowledge Partners March 29, 2019This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.
view -
High-Stakes Leadership in a Post-B2B World
Knowledge Partners March 29, 2019Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.
view -
Lexus and its Black Panther Partnership
Event Recaps March 29, 2019Lexus shared the ways it targeted affluent, influential, and tech-savvy customers via its partnership with Marvel’s superhero movie Black Panther.
view -
Reese’s Candy Converter
Event Recaps March 29, 2019Reese’s leveraged a simple but powerful consumer insight to create a Halloween activation that captured attention and market share during the brand’s most important holiday season.
view -
Sambazon: Purple for the Planet
Event Recaps March 29, 2019Sambazon presented on their award-winning campaign “Purple for the Planet,” which intended to save 30 endangered species in 30 days by leveraging user generated content.
view -
Six Ways to Ensure a Happy Workforce
B2C March 29, 2019Six things every marketing organization should do to ensure a happy workforce.
view -
Ways that Brands Surprise and Delight Customers
Event Recaps March 29, 2019Brands like Reese’s, Lexus, and Del Taco shared ways they surprise and delight customers.
view -
What Marketers Need to Know About Addressable TV
Event Recaps March 29, 2019Television consumption habits have changed, and brands can use addressable TV to create a relevant presence on the medium that now lives across multiple screens.
view -
Purchasing TV Ads in a Post-Digital Age
Partner Content March 28, 2019A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.
view -
Brand Activation Legal Committee: March 2019
Event Recaps March 28, 2019Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.
view -
The State of Email Teams
Webinar Rewinds March 28, 2019In this webinar, learn how to differentiate your email strategy from competition by focusing on building a strong and efficient team and get insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.
view -
What Marketers Need to Know: Insights and Recommendations for Engaging Women in Financial Services
Webinar Rewinds March 28, 2019Kantar’s Winning Over Women study looks at the motivations of women when considering financial planning and management, reveals key insights into their needs, and offers recommendations for how to meet them.
view -
B2B Trends for the Contrarian Marketer
Event Recaps March 27, 2019As evidenced in its 2019 B2B Marketing Trends list, LinkedIn explained why it believes having a contrarian mindset can help marketers find success.
view -
Balancing Brand Growth and Sales to Optimize Performance
Event Recaps March 27, 2019SiriusDecisions’ CMO Jay Gaines explained how marketing that both promotes a brand and drives sales can help optimize performance across audience engagement and conversion.
view