All MKC Content

On the Beyond Profit podcast, Dr. Alphonsus Obayuwana, an expert in happiness, gave his opinion on who is responsible for ensuring employees are happy and satisfied at work.

The European Union (EU), much as it did with GDPR six years ago, is about to lead the way and set a new global standard with the EU AI Act. This landmark legislation is designed to ensure consumer protection and transparency in AI systems, making it essential for marketers and privacy professionals to understand and prepare for its implications.

September 30th, for the uninitiated, is International Podcast Day; this gives us a moment to focus on the growing media of podcasts and the technologies surrounding them. It can also be an occasion to deepen our familiarity with the craft of podcasts. For those new to this budding media form, the ANA, with its Knowledge Partner Libsyn, offers a sequence of instructional videos on all its many facets — from the gear you’ll need to the editing process to marketing and monetizing your production.

In this week's marketing news quiz: A collaboration between Nike and the Museum of Modern Art, Amazon's latest podcast deal worth more than $100 million, a doll-themed flip phone, and more.

This resource provides a year-round guide to significant dates and observances in the LGBTQ+ community, enabling advertisers to create timely, relevant, and impactful campaigns that go beyond performative allyship.

These days, globalization is more than an economic trend. It’s a growth engine. The companies that are embracing and prioritizing expansion into new international markets are the ones that are most sustainably growing their businesses. They are creating new revenue streams, and mitigating the risks associated with regional fluctuations.

Only 34 percent of advertisers who engage in inclusive marketing utilize LGBTQ+-targeted media. To facilitate meaningful engagement, the ANA has compiled a list of U.S. LGBTQ+ media outlets, including periodicals, radio stations, and streaming services that offer advertising.

Phaedon’s Nate Thompson and Buddy Norton lay out a framework to help brands navigate the complexities of implementing AI across their organizations.

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

While some industries and organizations are adept at managing this scrutiny, many have the opportunity in the weeks and months ahead to be more proactive in protecting their reputation and better controlling the narrative about their work and impact. Now is the time to take action to better weather any storm that might come your way this election cycle and beyond.

How are companies effectively communicating with employees across an organization?

Since ChatGPT launched in November 2022, marketers and agencies have been using it and other artificial intelligence (AI) technology solutions to improve ad creative. Whether for brainstorming or copywriting, many initial AI use cases have revolved around the creative side of the advertising industry.

In this webinar, learn how to strike the right balance between Artificial Intelligence (AI) and Human Intelligence (HI).

With endless product options available, it’s becoming increasingly difficult for brands to break through with consumers. Learn how Gulp Media, 7-Eleven’s retail media network, played a key role increasing brand awareness, engagement, and sales for PepsiCo products.

While the retail media space is healthy, with the number of platforms increasing, the ANA’s latest report reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years. In this session, dig into the stats and qualitative commentary from ANA members.

How can my brand take advantage of an omnichannel marketing approach?

In this presentation, explore the customer data and insights, targeted product recommendations, location-based promotions, and personalized shopping experiences that culminated in Albertsons Companies’ successful "Sincerely, Food" campaign.

The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?

In this episode of Beyond Profit, Dr. Alphonsus Obayuwana, founder and CEO of Triple-H Project, which trains and certifies happiness coaches, joins host Ken Beaulieu to discuss the complexity of happiness, the affects of unhappiness in the workplace, why happiness should be measured, and much more.

Technological advancement of this scale certainly poses big questions about the future. And it’s innately human for us to fear change. But there’s no putting the AI genie back in the bottle now, so how can we use it to our advantage to harness what makes us human?