Maximizing the Value of Your Agency Audits

The days of merely auditing your agencies for contract compliance should be a thing of the past. The most effective reviews have evolved from mere compliance to focus on marketing risk management and include a hard look at practices and processes at both client and agencies. These reviews avoid being contentious as agencies are given a voice to help improve client behavior-and often there are more issues at the client than at the agency. This session takes a look at case studies of national advertisers from various industries to highlight both the issues and benefits to the entire company of this new approach.