Brand Activation Demystified: Relationship Marketing-Uncovering The Mysteries Hidden In Consumer Data

Uncovering The Mysteries Hidden In Consumer Data

Companies who achieve success in their consumer recruitment efforts can often be left with an interesting challenge: How to sort through and make sense of the mounds of consumer data they now have. In this session, you’ll learn how to effectively gather consumer data through relationship marketing vehicles such as loyalty & rewards programs, sweepstakes, contests and eCRM communications. You’ll gain insights into how mining this data through sophisticated, yet simple-to-use tools can uncover interesting and useful consumer behaviors and attributes that help companies make better marketing decisions. This is not a snoozer webinar – we won’t bore you with bits and bytes, clicks, and spreadsheets of metrics! We will give you business-relevant information for your pursuit of consumer loyalty.

Three of the things you’ll learn will be:

1. HOW TO RECRUIT – using effective consumer relationship marketing vehicles
2. FORECASTING & MEASUREMENT – industry-standard approaches to forecasting & measuring participation in relationship marketing programs
3. UNCOVERING INSIGHTS – real-world examples of how spending creative time in consumer data uncovers gems of information for marketers

 

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