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Marketers Cry “Green,” But Regulators See Red - Structuring Environmental Claims in Today’s Regulatory Environment

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Marketers Cry “Green,” But Regulators See Red - Structuring Environmental Claims in Today’s Regulatory Environment

As environmental marketing becomes more prevalent and aggressive, regulators are increasingly seeing red over “green” claims.  The presenters will discuss key issues that marketers should consider when developing “green” messaging and highlight recent FTC consent orders and NAD challenges brought against environmental marketers.  Some of the issues to be addressed include:

  • The FTC’s guidelines concerning the marketing and advertising of “green” products
  • How to properly construct and substantiate environmental marketing claims
  • The repercussions of making unsubstantiated or overly broad environmental claims

 

 

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Marketers Cry “Green,” But Regulators See Red - Structuring Environmental Claims in Today’s Regulatory Environment

 Webinar Rewinds

when

Start: Tuesday, December 8, 2015 at 2:00pm

End: Tuesday, December 8, 2015 at 3:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

PRESENTERS

Matthew E. Smith, Partner,
Advertising, Marketing & Promotions Practice Group
Davis & Gilbert LLP

Matthew E. Smith is a partner in the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert. He represents brands, agencies, media companies, and consumer marketers in connection with all aspects of advertising, promotions, marketing and entertainment.  Mr. Smith’s practice involves advising clients on a wide range of advertising and marketing related issues, such as matters concerning unfair, false or deceptive advertising, claim testing and substantiation, intellectual property and personal rights matters, contract negotiations, and on matters relating to federal and state regulatory compliance, including for certain highly regulated categories and industries, such as environmental benefit marketing, and the alcoholic beverage, automotive, mobile, and gaming industries.

Aaron Taylor, Associate
Advertising, Marketing & Promotions Group Pracice
Davis & Gilbert LLP

Aaron Taylor is an associate in the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert.

Mr. Taylor has broad experience in a range of intellectual property and media matters, including copyright, trademark, music licensing, Internet and false advertising issues. Specifically, his practice involves counseling media companies, advertising agencies, and advertisers on false advertising, claim substantiation, copyright and trademark issues. He has considerable experience advising clients with respect to litigation and regulatory proceedings that arise in the advertising/intellectual property arena. Mr. Taylor also assists clients in drafting, reviewing and negotiating a wide variety of agreements.