| |
 

"Can't Buy Me Like": Driving Results Through Authentic Customer Connections

This event is over.
Webinar Description

Today's brands face an apparent choice between two evils: continuing to slash their increasingly ineffective advertising, or putting blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way...

As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world where people have become desensitized – even disillusioned – by ad campaigns and marketing slogans, that maxim is even truer: Money can't even buy you like.

That's because we've entered the "Relationship Era" where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promotions, viral videos, or blizzards of microtargeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, simply don't work long term.

In this webinar, you will learn how any company can navigate through the "Relationship Era" and drive results through authentic consumer connections.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, February 20, 2013 at 1:00pm
Ends:Wednesday, February 20, 2013 at 2:00pm
Presenter

Doug Levy
CEO of MEplusYOU and co-author of Can't Buy Me Like

All Upcoming Webinars

Tips for Crafting a Clear and Compelling Brand Positioning

Webinar 

7 Social Media Strategies Proven To Drive Marketing ROI

Webinar 

Agency Compensation...Building a Win-Win Scenario

Webinar 

Digital Video Expected to top $4 Billion- But How Do We Measure It?

Webinar 

5 Ways To Leverage Location + Mobile For Your Brand

Webinar 

"Bot Fraud" and How To Protect Your Company & Your Brands

Webinar 

What to do with the Marketing Data You Collect

Webinar 

Creative in the Age of Data

Webinar 

The Next Social Marketing Revolution

Webinar 

Top Ways To Develop Your Brand's Unique Voice

Webinar 

See all events