Southwest Airlines Uses Customer Service To Engage Consumers

To help build customer loyalty, Southwest Airlines continually improves their overall Customer service experience. To do this, Southwest Airlines has tapped into Twitter, Facebook, and created a corporate blog-allowing the company to have a direct conversation with their customers in real-time. In this webinar, find out how social media channels combined with proactive customer service initiatives have helped Southwest Airlines to engage with customers and build loyalty. This presentation was originally shared at the 2011 ANA Customer Loyalty & Engagement Members-Only Conference at Hilton Worldwide and was one of the highest rated sessions.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Alice Wilson
Social Marketing, Associate Manager
Southwest Airlines

Dana Williams
Director of Marketing, Communications, and Brand Integration
Southwest Airlines