Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard | Webinars | Events & Webinars | ANA

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

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The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Through data and insights generated by five extensive cross marketing effectiveness studies as part of the MMA's groundbreaking SMoX Initiative – with MasterCard, AT&T, The Coca-Cola Company and two studies with Walmart – we will be sharing insights and best practices focused on the following areas:

  • How mobile drives incremental impact on brand KPI's, foot traffic and sales
  • How to leverage the new way of dynamic marketing from "aim and pray" to "control and know"
  • What is the business value of mobile compared to other channels?

Furthermore, the speaker will share fact-based best practices to optimize within mobile and help brands maximize the impact of their mobile investment. Digging deeper into the mechanics of mobile display, audio, video, native, social and location targeting, we will discuss the role of frequency, targeting and creative and help attendees maximize the ROI of each channel.

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when

Start: Wednesday, June 3, 2015 at 1:00pm

End: Wednesday, June 3, 2015 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Rex Briggs
Founder & CEO
Marketing Evolution