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Building Brands Through Meaningful Connections

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Webinar Description

Brands today are defined by what people say about them. What people say is based on their experiences. When their experience indicates that the brand shares their personal values, they are not only more apt to say good things, but also more likely to buy more products and services from that brand. In this webinar you will learn:

  • Why brands like Time Warner Cable believe new methods of brand measurement are necessary to tackle modern brand challenges
  • The values that matter most to people today, what they mean and how they are manifesting in culture
  • How the relative importance of these values changes from industry to industry
  • Which brands are most culturally aligned, which are leading culture, and which are lagging behind it
  • Where we see opportunities for brands – including Time Warner Cable – to make a meaningful consumer connections

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, July 10, 2013 at 1:00pm
Ends:Wednesday, July 10, 2013 at 2:00pm
Presenter

Jessie Kernan
Chief Strategy Officer
RAPP

Co-Presenter
Nic Piris
Director of Marketing Communications
Time Warner Cable

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