Executive Vice President & Co-Author of "Marketing To Millennials"
Marketing To Millennials: Top Trends and Ways To Reach This Elusive Group
This event is over.
If brand marketers want to succeed with the Millennial consumer, they'll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. This webinar will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of Jeff Fromm's book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."
Start: Wednesday, August 7, 2013 at 1:00pm
End: Wednesday, August 7, 2013 at 2:00pm