What Women Want: A+E Networks "Femination" Research Report

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A+E Networks' commitment to understanding its audience has been a key factor to Lifetime's position as a leader in cable programming for women. To understand any audience it's critical to have a constant dialogue with them. A+E Networks conducts a large volume of research through various methodologies. FemiNation is an ongoing compilation of insights garnered from a tremendous amount of both quantitative and qualitative research including polls to exploration groups and even neuroscience to name a few. FemiNation identifies both micro and macro trends and how they are playing out socially and culturally to answer the question: What does it mean to be a woman today? Mike Greco, EVP of Research, A+E Networks, will discuss research that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community and technology play in their lives. Among other areas, the research examines female relationships and identifies opportunities on how to speak to women