Driving Innovation At Kraft (& 70 New Products)

This event is over.

In this webinar, the leader of the Innovation Center of Excellence for Kraft will share the story of the company's recent major upsurge in innovation performance. Barry Calpino, Vice President – Innovation, Kraft Foods, will discuss how the company's leadership made innovation a strategic priority and the story behind how the company has recently risen to top-tier level of innovation performance in the CPG industry – capped off by the launch of over 70 new products in early 2012. He will also share lessons learned from the journey and some general thoughts on innovation from spending over 18 years in marketing innovation roles. This session was originally presented at the ANA's Innovation Day hosted by MillerCoors earlier this year, and was one of the event's highest-rated sessions.