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Best Practices for Building Online Communities

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Webinar Description

The movement toward "big data" has changed the way companies garner insights and market products, but there is a time and a place to keep it small. When exploring what drives women's behavior from online shopping to travel to career, a dedicated community can yield transformative insights. In this webinar, you will learn key best practices for building online communities. From insider blogs to photo archives, discover how using the principles of media/content publishing combined with social engagement can take the traditional market research model to the next level.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, September 25, 2013 at 1:00pm
Ends:Wednesday, September 25, 2013 at 2:00pm
Presenter

Menaka Gopinath,
NA Practice Lead, Global Community Expert
Ipsos Social Media Exchange

Babette Lazarus
Sr. Exec Director, Insights & Brand Strategy
Conde Nast Media Group.

Gina Bulla
Insights Director
Condé Nast Media Group

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