Best Practices for Building Online Communities

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The movement toward "big data" has changed the way companies garner insights and market products, but there is a time and a place to keep it small. When exploring what drives women's behavior from online shopping to travel to career, a dedicated community can yield transformative insights. In this webinar, you will learn key best practices for building online communities. From insider blogs to photo archives, discover how using the principles of media/content publishing combined with social engagement can take the traditional market research model to the next level.