Brita: Filtering Consumer Insights & Social Listening to Drive Influencer Campaigns (Influencer Marketing Series)

This event is over.

Influencer marketing has become a critical component of a digital mix. Brita water filters, sparked by a consumer insight derived from social listening, teamed up with NBA superstar Steph Curry and influencer powerhouse King Bach to create a winning influencer driven campaign targeting Millennials. During this webinar, Tad Kittredge, studio lead for the brand, will share his experiences and learnings on this program. 

In this webinar, you will learn to:

  • Leverage social listening to create a powerful brief
  • Identify the right content creator for your brand and audience
  • Deliver your brand message in an authentic way
  • Develop the right assets for your campaign
  • Replace testing with listening and learning

Related Content

when

Start: Wednesday, May 23, 2018 at 1:00pm

End: Wednesday, May 23, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Tad Kittredge
Studio Lead
Brita