Dr Pepper Snapple Group: Bringing Programmatic In-House (Media Series)

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Dr Pepper Snapple Group moved its programmatic buying in-house in 2017. This webinar will take you through their journey from the agency trading desk to the current in-house model, why they did it and the benefits they are delivering with this new model.

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when

Start: Wednesday, July 11, 2018 at 1:00pm

End: Wednesday, July 11, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Blaise D'Sylva
VP Media
Dr Pepper Snapple Group