Jason Molina
Director, Engagement Planning & Strategy
Fullscreen
Sara Grimaldi
Senior Director, Measurement & Insight
Fullscreen
Building Brand Intensity with a Social-First Audience
This event is over.
Move over "reach and frequency" and make room for Intensity as the 3rd dimension of media and marketing effectiveness. Intensity measures a consumer's emotional connection to content —or a brand—gauged by their physiological or behavioral response. In today's hyper-connected digital economy, emotion is the most critical currency, so you better be rolling in it. Building brand intensity with the social-first generation relies on creating content that hits on attention, engagement and emotion.
The presenters will discuss:
- The concept of Intensity and why it matters in today's marketing ecosystem
- Ideas on how brands can integrate with digital creators to maximize Intensity
- How adopting a page from the digital creators' "playbook" can elevate brand storytelling and improve marketing impact
Related Content
when
Start: Thursday, March 22, 2018 at 1:00pm
End: Thursday, March 22, 2018 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***