Building Brand Intensity with a Social-First Audience

This event is over.

Move over "reach and frequency" and make room for Intensity as the 3rd dimension of media and marketing effectiveness. Intensity measures a consumer's emotional connection to content —or a brand—gauged by their physiological or behavioral response. In today's hyper-connected digital economy, emotion is the most critical currency, so you better be rolling in it. Building brand intensity with the social-first generation relies on creating content that hits on attention, engagement and emotion.

The presenters will discuss:

  • The concept of Intensity and why it matters in today's marketing ecosystem
  • Ideas on how brands can integrate with digital creators to maximize Intensity
  • How adopting a page from the digital creators' "playbook" can elevate brand storytelling and improve marketing impact

Related Content

when

Start: Thursday, March 22, 2018 at 1:00pm

End: Thursday, March 22, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Jason Molina
Director, Engagement Planning & Strategy
Fullscreen

Sara Grimaldi
Senior Director, Measurement & Insight
Fullscreen