The New Creative Brief: Designing for Data-Driven Messaging

Today brands face a critical challenge: how to create relevant messages that engage consumers in a world of multi-tasking/multi-screen media consumption and programmatic media buying. Explore the techniques, organizational processes and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.

In this webinar, you will learn to:

  • Develop a data-driven messaging strategy with the new creative brief
  • Design dynamic assets optimized for maximum impact and creative flexibility 
  • Drive production efficiencies with flexible dynamic creative templates

when

Start: Thursday, September 20, 2018 at 1:00pm

End: Thursday, September 20, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Webinar Registration Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver $0 Associate Individual $0 Nonmember N/A


Speaker

Gareth Doyle
VP Creative Services
Flashtalking

TBD