Reed Smith LLP
ANA Legal & Regulatory Webinar Series: Content is King
The entertainment world continues to both expand and fragment at the same time, giving viewers greater options but concurrently sending them further away from traditional media. Advertisers face a quandary: how do we best get consumers’ eyeballs on our products? Reed Smith entertainment and media partner Leif Reinstein will explore alternative ways for advertisers to attract their audiences including:
- Self-financing, owning and distributing their own content,
- Branded movies and television,
- Investment in or partnering with talent and media properties, and
- Unique business arrangements with networks and exhibitors.
This webinar be an exciting exploration of the evolving nexus between the advertising world and Hollywood.
Start: Tuesday, May 9, 2017 at 1:00pm
End: Tuesday, May 9, 2017 at 2:00pm
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|WEBINAR REGISTRATION||ANA $0||Associate Gold $0||Associate Silver $0||Associate Individual $0||Non Member $0|