ANA Legal & Regulatory Webinar Series: Top Ten Questions in Negotiating Contracts with Media Buying Agencies

This event is over.

The recent report from K2 Intelligence on media rebates and incentives concluded that numerous non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In response, ANA released a publication in July, Media Transparency: Prescriptions, Principles, and Processes for Advertisers, which lays out a framework that includes recommended responsibilities for advertisers and agencies meant to address the issues raised by the K2 study. Included in the recommendations is a media agency Master Media Buying Services and Planning Agreement which can be used by advertisers in developing their own agency agreements.

At this webinar, ANA General Counsel Doug Wood will review the template and the top ten questions you need to consider in reviewing contracts with media buying agencies.