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Ortho and Grupo Gallegos Share the Story Behind Their Award Winning Multicultural Campaign (Multicultural Series)

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Webinar Description

In this webinar, you will hear from last year's Multicultural Excellence Award grand prize winners in the competitive Hispanic category Ortho & Grupo Gallegos will share their winning campaign for Ortho Home Defense Max Insect Killer targeted at Hispanic consumers. Hear how Ortho built awareness of the product among Hispanic consumers, the strategy behind it, results and takeaways they learned from the execution of the campaign. See what it takes to win one of the most prestigious awards in the industry.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, August 15, 2012 at 3:00pm
Ends:Wednesday, August 15, 2012 at 4:00pm
Presenter

Caro D'Antuono
Account Director
Grupo Gallegos

Clary Leffel
Marketing Director,
Ortho – The Scotts Company