This event is over.
For most advertisers, the media budget is by far their largest annual marketing expenditure, and at many companies procurement's role with media is growing. This session will focus on media fundamentals as well as insights to help procurement impact media expenditures, covering issues including:
Note that the focus on this session will be more general with a slant towards traditional media (television, etc.) and the subject of digital media will be covered in a full webinar in future.
Start: Friday, August 12, 2011 at 12:00pm
End: Friday, August 12, 2011 at 1:00pm