Media & Procurement

This event is over.

For most advertisers, the media budget is by far their largest annual marketing expenditure, and at many companies procurement's role with media is growing.  This session will focus on media fundamentals as well as insights to help procurement impact media expenditures, covering issues including:

  • How media is bought/sold (e.g., the TV upfront)
  • How media buys are evaluated
  • The language of media - GRPs, CPMs, etc.
  • Efficiency versus effectiveness
  • The benefits of media auditing

Note that the focus on this session will be more general with a slant towards traditional media (television, etc.) and the subject of digital media will be covered in a full webinar in future.

Related Content

when

Start: Friday, August 12, 2011 at 12:00pm

End: Friday, August 12, 2011 at 1:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Bryan Rees
Assistant Director
SMGX